[{"data":1,"prerenderedAt":1538},["ShallowReactive",2],{"grid-all":3},[4,123,305,407,532,664,766,923,1056,1197,1293,1424],{"id":5,"title":6,"about":7,"cardPreview":8,"challenge":19,"cover":20,"description":25,"extension":26,"gallery":27,"kv":106,"meta":109,"section":117,"slug":118,"solution":119,"stem":120,"zipUrl":121,"__hash__":122},"project\u002Fprojects\u002Fapac.md","Digital Identity 3.0 in APAC","TradFi and Web3 are starting to share the same users and infrastructure. GenAI and deepfakes are raising the stakes on trust and fraud. That makes identity the new trust point—especially in APAC. For the second Sumsub Multiverse in Singapore, with the Singapore Fintech Association, we built an identity around one idea: Digital Identity 3.0 in an AI-driven world. The result is a bold, simple identity built on one key visual—two circles for money platforms, plus a third mint circle for Web3.0.",[9,13,15,17],{"src":10,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-03-preview.webp",480,640,{"src":14,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-12-preview.webp",{"src":16,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-07-preview.webp",{"src":18,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-08-preview.webp","APAC's fintech and crypto scene is bold, juicy, colorful. We wanted to match that energy, not hold back. This wasn't a standalone brand needing its own scalable system—it's one event inside the bigger Multiverse umbrella, which already carries that role. So we built it around one strong object instead. The challenge was making that one object carry real meaning (money, platforms, Web3.0) while still feeling loud and Asian-bold enough for the room.",{"type":21,"src":22,"width":23,"height":24},"image","\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-cover.webp",2160,1440,"Digital Identity 3.0 in APAC visual identity by Andrey Ubeyvolk—overlapping coins symbolizing money platforms merging with Web3, in an AI-driven world.","md",[28,33,43,47,53,57,65,69,73,81,85,93,96,102],{"type":29,"item":30},"wide",{"type":21,"src":31,"width":23,"height":24,"alt":32},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-01.webp","Outdoor venue billboard for \"Unraveling the Challenges of Digital Identity 3.0 in APAC,\" Singapore skyline below the headline",{"type":34,"items":35},"pair",[36,40],{"type":21,"src":37,"width":38,"height":24,"alt":39},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-03.webp",1080,"Black event T-shirt with the Sumsub Multiverse event title and three-circle Digital Identity 3.0 mark printed on the back",{"type":21,"src":41,"width":38,"height":24,"alt":42},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-04.webp","Branded throw pillow in a rainbow gradient with the Sumsub Multiverse logo",{"type":29,"item":44},{"type":21,"src":45,"width":23,"height":24,"alt":46},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-02.webp","Conference stage screen reading \"Opening Remarks, Andrew Sever,\" Sumsub's co-founder and CEO presenting on stage",{"type":48,"item":49},"video",{"type":48,"src":50,"width":51,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-05.mp4",1920,"bare",{"type":29,"item":54},{"type":21,"src":55,"width":23,"height":24,"alt":56},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-06.webp","Event invite card listing five speaker headshots and the Singapore Fintech Association partnership logo",{"type":34,"items":58},[59,62],{"type":21,"src":60,"width":38,"height":24,"alt":61},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-07.webp","Instagram story graphic inviting people to join live expert talks, built around the three-circle rainbow mark",{"type":21,"src":63,"width":38,"height":24,"alt":64},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-08.webp","Street billboard at dusk reading \"Insights into Web3, AI, Fraud and Compliance,\" Singapore skyline silhouette below",{"type":29,"item":66},{"type":21,"src":67,"width":23,"height":24,"alt":68},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-09.webp","Laptop screen close-up showing the identity's gradient color panel and a \"Deloitte\" partner credit",{"type":48,"item":70},{"type":48,"src":71,"width":51,"height":72,"player":52},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-10.mp4",1918,{"type":34,"items":74},[75,78],{"type":21,"src":76,"width":38,"height":24,"alt":77},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-11.webp","Vertical event poster mockup set against Marina Bay Sands at dusk",{"type":21,"src":79,"width":38,"height":24,"alt":80},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-12.webp","Guests laughing over dinner at the event, with the event signage glowing behind them",{"type":29,"item":82},{"type":21,"src":83,"width":23,"height":24,"alt":84},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-13.webp","Pile of event lanyards and name badges, including one for a Lightnet Singapore attendee",{"type":34,"items":86},[87,90],{"type":21,"src":88,"width":38,"height":24,"alt":89},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-14.webp","Rounded badge sticker mockup carrying the event title over the three-colour rainbow arc",{"type":21,"src":91,"width":38,"height":24,"alt":92},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-15.webp","Event lanyard badge for a guest from the \"AI Visionary Society\"",{"type":48,"item":94},{"type":48,"src":95,"width":51,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-16.mp4",{"type":29,"item":97},{"type":21,"src":98,"width":23,"height":99,"alt":100,"tall":101},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-17.webp",1780,"Six display-ad banner mockups in different sizes promoting the Singapore event, with \"Book yours now\" and \"Limited seats\" calls to action",true,{"type":48,"item":103},{"type":48,"src":104,"width":51,"height":105,"player":52},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-18.mp4",1200,{"src":107,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-kv.webp",206,{"body":110},{"type":111,"value":112,"toc":113},"minimark",[],{"title":114,"searchDepth":115,"depth":115,"links":116},"",2,[],"inhouse","apac","We used two overlapping circles—an easy nod to money and payment platforms coming together. Then we added a third: a mint circle for Web3.0, overlapping the other two. Together, they show TradFi and Web3 merging, with AI reshaping trust in the background. As a sub-project within Multiverse, it didn't need its own scalable system—just one bold, juicy image that stood out on its own. Colors were bright and saturated, matching what APAC likes. Simple, object-based, and confident enough to land well and get strong feedback.","projects\u002Fapac","\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-project-images.zip","aqhryCw4sbFXAxnqsWVeJUiWk8b0XoSJqarcREak86Q",{"id":124,"title":125,"about":126,"cardPreview":127,"challenge":136,"cover":137,"description":139,"extension":26,"gallery":140,"kv":293,"meta":295,"section":117,"slug":300,"solution":301,"stem":302,"zipUrl":303,"__hash__":304},"project\u002Fprojects\u002Fcrypto.md","Crypto identity","Crypto runs on trust without intermediaries, yet that trust is most often undermined by fraud and weak verification. We built a visual identity around \"benchmark identity verification for crypto\"—positioning the company as the industry's standard for anti-fraud and KYC, with people and community at its center. The core metaphor: a beam and a burst radiating from a single point—an expert center, and the people within it.",[128,130,132,134],{"src":129,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-02-preview.webp",{"src":131,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-31-preview.webp",{"src":133,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-20-preview.webp",{"src":135,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-29-preview.webp","Crypto already has a familiar visual language—dark backgrounds, techno aesthetics, isometric data centers and blockchain blocks. Dropping that language risked making the brand unrecognizable to its own audience. But the design also had to say two things at once: \"we are the industry's center of expertise\" and \"people are at the core of this story.\" And this wasn't a one-off campaign asset—it had to work as a full identity system for an entire industry, at scale, while still bringing its own point of view to a category that already looks fairly consistent across brands.",{"type":21,"src":138,"width":23,"height":24},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-cover.webp","Crypto identity by Andrey Ubeyvolk—a visual system built around a single radiating point—an expert center, and the people within it.",[141,145,150,158,162,166,174,178,182,190,194,198,202,206,214,218,226,230,238,242,246,250,254,263,267,275,280,289],{"type":48,"item":142},{"type":48,"src":143,"width":51,"height":38,"player":144},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-showreel.mp4","full",{"type":29,"item":146},{"type":21,"src":147,"width":23,"height":24,"alt":148,"note":149},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-01.webp","Glossy dark globe centered on Europe and Africa, with a glowing mint beam and ring crossing its surface","All 3D objects generated with AI",{"type":34,"items":151},[152,155],{"type":21,"src":153,"width":38,"height":24,"alt":154},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-02.webp","3D black checkmark badge glowing with a mint burst of light radiating behind it",{"type":21,"src":156,"width":38,"height":24,"alt":157},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-03.webp","Instagram ad mockup for Sumsub reading 'Benchmark identity verification for crypto,' a woman in a hoodie holding her phone against a motion-blurred background",{"type":29,"item":159},{"type":21,"src":160,"width":23,"height":24,"alt":161},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-04.webp","Brand color palette swatches running from black through greys to mint and orange, each labeled with its hex code",{"type":29,"item":163},{"type":21,"src":164,"width":23,"height":24,"alt":165},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-05.webp","Pitch deck mockup open to a 'Challenges and Solutions' slide, next to a photo of a woman in a grocery store scanned by a verification ring",{"type":34,"items":167},[168,171],{"type":21,"src":169,"width":38,"height":24,"alt":170},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-06.webp","Four conference lanyard mockups for the 'Signals of trust conference,' each in a different color with its own faceted or swirling 3D orb",{"type":21,"src":172,"width":38,"height":24,"alt":173},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-07.webp","Close-up of a dark 3D globe with China and East Asia glowing mint against the rest of the world",{"type":29,"item":175},{"type":21,"src":176,"width":23,"height":24,"alt":177},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-08.webp","Conference stage screen reading 'Benchmark identity verification for crypto' above a woman's face inside a radiating verification ring, audience watching from their seats",{"type":29,"item":179},{"type":21,"src":180,"width":23,"height":24,"alt":181},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-09.webp","Phone mockup of a man's face scanned by a radiating verification ring during a selfie check, 'Powered by Sumsub' below",{"type":34,"items":183},[184,187],{"type":21,"src":185,"width":38,"height":24,"alt":186},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-10.webp","Outdoor digital billboard reading 'Onboard crypto users in 20 seconds,' with a phone mockup showing a woman's face inside a verification ring",{"type":21,"src":188,"width":38,"height":24,"alt":189},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-11.webp","Mockup of a 'Verified crypto report' magazine cover, a man covering half his face with his hand and one eye marked by a small scan dot",{"type":29,"item":191},{"type":21,"src":192,"width":23,"height":24,"alt":193},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-12.webp","Dashboard mockup for 'Bitspire' showing an approved KYC applicant's profile beside a phone prompting 'Please, look straight into the camera'",{"type":29,"item":195},{"type":21,"src":196,"width":23,"height":24,"alt":197},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-13.webp","Dark rounded app icon reading 'Unlock' in a glowing mint square, surrounded by floating colored pixels and concentric rings",{"type":29,"item":199},{"type":21,"src":200,"width":23,"height":24,"alt":201},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-14.webp","Social event card for TOKEN2049 reading 'Meet me at TOKEN2049, Stand #PB4-38,' with a headshot of Penny Chai, VP of Business Development",{"type":29,"item":203},{"type":21,"src":204,"width":23,"height":24,"alt":205},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-15.webp","Extreme close-up of a laptop's hinge, a 'Pre-screening' interface slide glowing on the angled screen behind it",{"type":34,"items":207},[208,211],{"type":21,"src":209,"width":38,"height":24,"alt":210},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-16.webp","Conference stage screen showing a glowing sphere labeled '25.3234 SOL' orbited by a ring labeled 'Protocols,' audience watching from below",{"type":21,"src":212,"width":38,"height":24,"alt":213},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-17.webp","Conference lanyard hanging with a 'Signals of trust conference' graphic above a dark globe, badge reading 'Speaker, Ilya Brovin, Chief Growth Officer'",{"type":29,"item":215},{"type":21,"src":216,"width":23,"height":24,"alt":217},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-18.webp","Phone mockup of a Sumsub social ad reading 'Play by the rules,' a young man in a cap and hoodie at night with a 'Create rule' panel overlaid",{"type":34,"items":219},[220,223],{"type":21,"src":221,"width":38,"height":24,"alt":222},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-19.webp","Outdoor vertical billboard reading 'Stay ahead of fraud in APAC,' a woman in a hoodie lit by motion-blurred light streaks, silhouettes watching below",{"type":21,"src":224,"width":38,"height":24,"alt":225},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-20.webp","Conference stage screen reading 'Unlock the Power of One' behind two men seated for a fireside chat",{"type":29,"item":227},{"type":21,"src":228,"width":23,"height":24,"alt":229},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-21.webp","Dashboard mockup of Jane Smith's transaction history next to a phone showing a wallet sign-in prompt to verify ownership",{"type":34,"items":231},[232,235],{"type":21,"src":233,"width":38,"height":24,"alt":234},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-22.webp","Stacked stat cards showing '55% Faster Verification Times,' a 'Common Fraud Types' breakdown led by document forgery at 31%, and a card on manual checks slowing APAC businesses",{"type":21,"src":236,"width":38,"height":24,"alt":237},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-23.webp","Vertical social card for Sumsub at TOKEN2049 reading 'Visit our stand #PB4-38,' with a phone mockup of a face inside a verification ring below",{"type":29,"item":239},{"type":21,"src":240,"width":23,"height":24,"alt":241},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-24.webp","'Business Verification' slide showing a company ownership chart linking directors and representatives to a pending KYC check on an applicant",{"type":29,"item":243},{"type":21,"src":244,"width":23,"height":24,"alt":245},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-25.webp","Black T-shirt mockup front and back, the back printed with 'Benchmark identity verification for crypto' inside a dashed radiating circle",{"type":29,"item":247},{"type":21,"src":248,"width":23,"height":24,"alt":249},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-26.webp","Dark stat card reading 'Works wherever your business is. Or will be.' with figures for 220 countries, 14K document types, and 50 languages",{"type":29,"item":251},{"type":21,"src":252,"width":23,"height":24,"alt":253},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-27.webp","Set of TOKEN2049 ad banners in several formats, each reading 'Visit our stand #PB4-38' over a night photo of Marina Bay Sands",{"type":34,"items":255},[256,259],{"type":21,"src":257,"width":38,"height":24,"alt":258},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-28.webp","Two-page brochure spread for 'Meet Sumsub's Travel Rule solution,' a dark globe tracking flagged transactions across Canada, Brazil, Senegal, and Oman",{"type":21,"src":260,"width":38,"height":24,"alt":261,"note":262},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-29.webp","Portrait of a young man holding his phone, caught in streaking motion-blur light","Consistent AI-generated character style",{"type":29,"item":264},{"type":21,"src":265,"width":23,"height":24,"alt":266},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-30.webp","Stacked feature cards highlighting 'Screens wallets & transactions' above grayed-out cards for 'AML checks on both parties' and 'VASP attribution'",{"type":34,"items":268},[269,272],{"type":21,"src":270,"width":38,"height":24,"alt":271},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-31.webp","Dark globe map of Southeast Asia tracking a transfer to 'Bob' through 'VASP B' in Singapore",{"type":21,"src":273,"width":38,"height":24,"alt":274},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-32.webp","Social card for TOKEN2049 Dubai reading 'Visit our stand #PB4-38' over the Burj Al Arab, paired with a quote card from Ilya Brovin, Chief Growth Officer",{"type":29,"item":276},{"type":21,"src":277,"width":23,"height":24,"alt":278,"note":279},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-conf-1.webp","Bald, tattooed man spray-painting a custom name onto a white T-shirt on a hanger at the Sumsub booth","How I created custom merch for TOKEN2049",{"type":34,"items":281},[282,285],{"type":21,"src":283,"width":38,"height":24,"alt":284},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-conf-2.webp","Two people seated for an interview at the Sumsub booth, a 'Benchmark identity verification for crypto' banner behind them",{"type":21,"src":286,"width":38,"height":24,"alt":287,"note":288},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-conf-3.webp","Extreme close-up of a printed verification-ring portrait poster, a hand wearing a TOKEN2049 wristband touching its surface","Checking print quality at the booth",{"type":29,"item":290},{"type":21,"src":291,"width":23,"height":24,"alt":292},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-33.webp","Close-up of the 'for crypto' headline radiating light, surrounded by floating labels for KYC, liveness, face match, AML screening, and other verification features",{"src":294,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-kv.webp",{"body":296},{"type":111,"value":297,"toc":298},[],{"title":114,"searchDepth":115,"depth":115,"links":299},[],"crypto","The central-point metaphor became a system, not a single device—beams, blurs, and patterns that flex across formats but stay recognizably one idea. For photography, we chose two directions: fisheye shots of real people, and digital figures in motion blur for more techno-driven stories. Nearly every image is AI-generated, built on its own visual signature. We built prompt templates and a clear production pipeline for photography and 3D, so the system scales fast. We added tactility through metallic gradients, reflections, and glass—material as a metaphor for the transparency of KYC. We kept the dark palette crypto audiences expect, but cut the isometric, data-center clichés. The result: a system that reads as crypto, breaks from the category's visual tropes, and is built to produce content fast, at scale.","projects\u002Fcrypto","\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-project-images.zip","sF6Rt_MQVURO8VzwxuaWSOBDQLjPWa_5qlh5gvUJEt4",{"id":306,"title":307,"about":308,"cardPreview":309,"challenge":318,"cover":319,"description":321,"extension":26,"gallery":322,"kv":395,"meta":397,"section":117,"slug":402,"solution":403,"stem":404,"zipUrl":405,"__hash__":406},"project\u002Fprojects\u002Fdragon.md","AI Secures APAC","By 2030, APAC is set to overtake the US as the world's leading fintech market, growing at a 27% CAGR. That growth pulls AI into the center of both innovation and fraud. For Sumsub Multiverse in Singapore, we built an identity around the region's most recognizable symbol: the dragon, reimagined as a digital guardian against fraud—tradition merging with AI-driven transformation.",[310,312,314,316],{"src":311,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-02-preview.webp",{"src":313,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-17-preview.webp",{"src":315,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-18-preview.webp",{"src":317,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-10-preview.webp","Sumsub Multiverse already had its own layered visual language, built to represent the hidden depths of fraud prevention. The dragon was the stakeholder's idea from the start, but the dilemma was making it feel earned, not a tacky cliché. In 2024, AI tools couldn't yet generate complex 3D easily, so it had to be built by hand, from flat sketches through to full 3D. The challenge was reconciling a literal symbol with real specificity, without shortcuts.",{"type":48,"src":320,"width":23,"height":24},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-cover.mp4","AI Secures APAC visual identity by Andrey Ubeyvolk—a digital dragon built scale by scale from wires and glowing data, guarding against fraud.",[323,331,335,339,343,347,351,355,363,367,371,375,383,387],{"type":34,"items":324},[325,328],{"type":21,"src":326,"width":38,"height":24,"alt":327},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-01.webp","Vertical event story mockup for \"Securing APAC's Fintech Frontier with AI,\" the dragon's scale-and-wire texture glowing beneath the Sol&Luna, Singapore event details",{"type":21,"src":329,"width":38,"height":24,"alt":330},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-02.webp","Speaker badge and lanyard mockup for Hannes Bezuidenhout, VP of Business Development, the dragon scales breaking into a white flame accent above his name",{"type":29,"item":332},{"type":21,"src":333,"width":23,"height":24,"alt":334},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-03.webp","Conference stage screen reading \"Securing APAC's Fintech Frontier with AI,\" audience silhouettes seated in the foreground",{"type":29,"item":336},{"type":21,"src":337,"width":23,"height":24,"alt":338},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-04.webp","Close-up of Sumsub Multiverse attendee badges laid out on a table, the pink-and-blue dragon scale pattern printed across each one",{"type":29,"item":340},{"type":21,"src":341,"width":23,"height":24,"alt":342},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-05.webp","Speaker announcement card for Michelle Khoo, Center Lead at Deloitte Southeast Asia's Center for the Edge, alongside her headshot",{"type":29,"item":344},{"type":21,"src":345,"width":23,"height":24,"alt":346},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-06.webp","Dominique Rose Van-Wither speaking on a discussion panel, the dragon-scale key visual glowing on the backdrop behind her",{"type":29,"item":348},{"type":21,"src":349,"width":23,"height":24,"alt":350},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-07.webp","Tablet mockup of the event registration page, \"Securing APAC's Fintech Frontier with AI\" above sponsor logos for Deloitte, TRM, Hoffman Agency and Fintrail",{"type":29,"item":352},{"type":21,"src":353,"width":23,"height":24,"alt":354},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-08.webp","Illuminated venue signage reading \"APAC's Fintech Boom—27% Growth, Zero Room for Fraud,\" promoting the Securing APAC's Fintech Frontier with AI conference",{"type":34,"items":356},[357,360],{"type":48,"src":358,"width":38,"height":24,"player":52,"note":359},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-09.mp4","Animation and KV made in 3D, without AI",{"type":21,"src":361,"width":38,"height":24,"alt":362},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-10.webp","Browser mockup of the sumsub.com event landing page, a cookie-consent banner layered over the dragon key visual thumbnail",{"type":29,"item":364},{"type":21,"src":365,"width":23,"height":24,"alt":366},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-11.webp","Panel-discussion announcement card asking \"What are the current applications of AI in fintech and crypto?\" with speakers Penny Chai and Martin James Wallis",{"type":29,"item":368},{"type":21,"src":369,"width":23,"height":24,"alt":370},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-12.webp","Circular drum-shaped signage hanging from the venue ceiling, wrapped in the dragon key visual and the event's full title",{"type":29,"item":372},{"type":21,"src":373,"width":23,"height":24,"alt":374},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-13.webp","Guest in a checkered shirt smiling at the camera over dinner, other Sumsub Multiverse attendees chatting at tables behind him",{"type":34,"items":376},[377,380],{"type":21,"src":378,"width":38,"height":24,"alt":379},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-14.webp","Branded swag box mockup printed with the dragon-scale key visual and a \"Thank you for coming!\" message",{"type":21,"src":381,"width":38,"height":24,"alt":382},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-15.webp","Mobile announcement card asking \"How has AI and deepfakes evolved, complicating fraud detection?\" with speakers Michelle Khoo and Dominique Rose Van-Winther",{"type":29,"item":384},{"type":21,"src":385,"width":23,"height":24,"alt":386},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-16.webp","Outdoor park signpost reading \"Fintech's Next Frontier Starts Here,\" the dragon key visual glowing against bare tree branches",{"type":34,"items":388},[389,392],{"type":21,"src":390,"width":38,"height":24,"alt":391},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-17.webp","Female panelist speaking into a microphone on stage, the dragon key visual glowing on the backdrop beside her",{"type":21,"src":393,"width":38,"height":24,"alt":394},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-18.webp","Building-mounted outdoor billboard for \"Securing APAC's Fintech Frontier with AI,\" an office tower rising behind the screen",{"src":396,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-kv.webp",{"body":398},{"type":111,"value":399,"toc":400},[],{"title":114,"searchDepth":115,"depth":115,"links":401},[],"dragon","We took the dragon as the central figure, rebuilding its scales as a tangle of wires forming the tail, with AI data reading as glowing pulses running through them. Surfaces shift between solid and semi-transparent, giving the dragon a half-materialized, digital quality. White fire-like panels break through as accents, sharpening the regional read. The result: a digital dragon standing guard, tradition and AI security fused into one figure.","projects\u002Fdragon","\u002Fassets\u002Finhouse\u002Fdragon\u002Fdragon-project-images.zip","4RK1jhkBALHV0uCHUNBbfOM7rQeyXvFYfpMwV6mgzyo",{"id":408,"title":409,"about":410,"cardPreview":411,"challenge":420,"cover":421,"description":424,"extension":26,"gallery":425,"kv":520,"meta":522,"section":117,"slug":527,"solution":528,"stem":529,"zipUrl":530,"__hash__":531},"project\u002Fprojects\u002Ffinance.md","The Future of Finance","Finance is entering a phase it doesn't yet have language for. Digital assets are pushing traditional systems toward something structurally new—not simply \"crypto meets banking,\" but a genuine reorganization of how value itself moves, is verified, and is trusted. For The Future of Finance, this raised a real design question: if this is a new form of money, a new digital money machine, what does it actually look like—not as an interface, but as a mechanism? The visual identity had to hold that open question rather than resolve it prematurely.",[412,414,416,418],{"src":413,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-10-preview.webp",{"src":415,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-12-preview.webp",{"src":417,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-23-preview.webp",{"src":419,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-22-preview.webp","Fintech visual language has a default: trustworthy blues, coin iconography, clean corporate restraint—a palette built to reassure, not to provoke thought. That default was exactly what this event needed to avoid. The challenge was to surprise an audience that has seen every version of \"digital trust\" visual cliché, while still reading unmistakably as belonging to finance—not drifting into generic tech or sci-fi with no connection to the industry it's actually about.",{"type":21,"src":422,"width":423,"height":24},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-01.webp",2161,"The Future of Finance visual identity by Andrey Ubeyvolk—finance as an unnamed cybernetic mechanism, technical and precise, not yet fully legible.",[426,430,433,437,441,449,453,457,464,468,476,480,484,488,492,496,504,508,516],{"type":29,"item":427},{"type":21,"src":428,"width":423,"height":24,"alt":429},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-02.webp","Event stage screen displaying \"The Risk Matrix—Decode Your Score\" with a QR code, a speaker presenting to a seated ballroom dinner audience",{"type":48,"item":431},{"type":48,"src":432,"width":51,"height":38,"player":144},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-showreel.mp4",{"type":29,"item":434},{"type":21,"src":435,"width":423,"height":24,"alt":436},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-03.webp","Promotional graphic for \"The Future of Finance—How Digital Assets Are Reshaping TradFi\" in London, with four speaker headshots and a \"Join the exclusive talks\" button",{"type":29,"item":438},{"type":21,"src":439,"width":423,"height":24,"alt":440},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-04.webp","Three foil pouch mockups in silver, teal-gradient, and black printed with \"The Future of Finance\" and the Sumsub Multiverse logo",{"type":34,"items":442},[443,446],{"type":21,"src":444,"width":38,"height":24,"alt":445},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-05.webp","Event lanyard badge mockup for \"The Future of Finance\" with a guest name tag reading \"Zornitsa Levanchelliny, Butcher Robinson & Staples International Limited\"",{"type":21,"src":447,"width":38,"height":24,"alt":448},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-06.webp","Browser mockup of the Sumsub Multiverse event page for \"The Future of Finance,\" with a cookie-consent banner over the Kimpton Fitzroy, London event details",{"type":29,"item":450},{"type":21,"src":451,"width":23,"height":24,"alt":452},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-07.webp","Foil stand-up pouch bag mockup fading from silver to mint green, printed with the Sumsub Multiverse logo and \"The Future of Finance\" wordmark",{"type":29,"item":454},{"type":21,"src":455,"width":23,"height":24,"alt":456},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-08.webp","Horizontal event banner reading \"The Future of Finance—How Digital Assets Are Reshaping TradFi,\" with pills for \"Live event,\" \"November 6, 6:30 p.m.,\" and \"Kimpton Fitzroy, London\"",{"type":34,"items":458},[459,461],{"type":48,"src":460,"width":38,"height":24,"player":144},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-stories.mp4",{"type":21,"src":462,"width":38,"height":24,"alt":463},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-10.webp","Mint-green event T-shirt back print reading \"The Future of Finance, November 6 | London, UK\" over a white geometric shard graphic",{"type":29,"item":465},{"type":21,"src":466,"width":23,"height":24,"alt":467},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-11.webp","Stack of black gift boxes printed with \"The Future of Finance\" and the Sumsub Multiverse logo, tied with ribbon on an event table",{"type":34,"items":469},[470,473],{"type":21,"src":471,"width":38,"height":24,"alt":472},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-12.webp","Vertical poster mockup in a silver-to-mint gradient with the Sumsub Multiverse logo and \"The Future of Finance\" wordmark",{"type":21,"src":474,"width":38,"height":24,"alt":475},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-13.webp","Event attendee in a black blazer wearing a teal-and-white \"The Future of Finance\" lanyard with her Sumsub Multiverse badge",{"type":29,"item":477},{"type":21,"src":478,"width":23,"height":24,"alt":479},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-14.webp","Laptop mockup of the Sumsub Multiverse \"Future of Finance\" landing page, with past sponsor logos Binance, Fintrail, damex.io, and AI & Partners and a \"Register now\" button",{"type":29,"item":481},{"type":21,"src":482,"width":23,"height":24,"alt":483},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-15.webp","Conference stage screen introducing speakers Sendi Young, Charles Kerrigan, Maurício Magaldi, and Ilya Brovin as a presenter stands at the podium",{"type":29,"item":485},{"type":21,"src":486,"width":23,"height":24,"alt":487},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-16.webp","Typographic poster reading \"Prepare. Adapt. Lead.\" in bold white type on gray, with \"The Future of Finance\" wordmark in the corner",{"type":29,"item":489},{"type":21,"src":490,"width":23,"height":24,"alt":491},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-17.webp","Grid of five social media mockups for the event — a \"Get Ready\" teaser, the speaker lineup, a \"Learn How\" slide on financial exclusion, and location and time callouts",{"type":29,"item":493},{"type":21,"src":494,"width":23,"height":24,"alt":495},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-18.webp","Speaker gesturing with a microphone on stage wearing a \"The Future of Finance\" badge, in front of a mint-green geometric screen graphic",{"type":34,"items":497},[498,501],{"type":21,"src":499,"width":38,"height":24,"alt":500},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-19.webp","Poster reading \"New Rules. New Risks. New Reality. Get Ready,\" with the Sumsub Multiverse logo over a white wireframe graphic on teal",{"type":21,"src":502,"width":38,"height":24,"alt":503},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-20.webp","Speaker presenting on stage beside the Sumsub Multiverse logo and a partially visible slide about identity verification and financial crime",{"type":29,"item":505},{"type":21,"src":506,"width":423,"height":24,"alt":507},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-21.webp","Scattered social card mockups reading \"New Rules. New Cash,\" \"Code Meets Cash,\" \"Money Is Shifting Form,\" and \"Fraud Is Evolving — Meet It Head-On at The Future of Finance,\" each with the Sumsub Multiverse logo",{"type":34,"items":509},[510,513],{"type":21,"src":511,"width":38,"height":24,"alt":512},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-22.webp","Vertical poster in a brushed-silver gradient with \"The Future of Finance\" in large stacked type and the Sumsub Multiverse logo",{"type":21,"src":514,"width":38,"height":24,"alt":515},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-23.webp","Two tall arch-shaped posters, one white and one mint green, wrapping \"The Future of Finance\" wordmark and the Sumsub Multiverse logo around a keyhole cutout",{"type":29,"item":517},{"type":21,"src":518,"width":23,"height":24,"alt":519},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-24.webp","Group photo of attendees and speakers on stage in front of a screen reading \"The Future of Finance—How Digital Assets Are Reshaping TradFi\"",{"src":521,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-kv.webp",{"body":523},{"type":111,"value":524,"toc":525},[],{"title":114,"searchDepth":115,"depth":115,"links":526},[],"finance","The identity draws from cyberpunk and futurism—mechanical forms with the presence of gundams and robotics. Crypto-candles stay sharp and structural, but between them, thread-like lines carry money as flowing gradients. Sums move through regulated, architectural channels, shown from shifting angles to keep the system visually alive. The palette starts from Sumsub's mint and standard fintech blue. But instead of flat brand colors, they bleed and flow into each other—echoing the interconnection the mechanism itself represents. A grid runs underneath as a recurring pattern, giving the system structure, perspective, and depth. The result is finance as an unnamed cybernetic mechanism: technical, precise, not yet fully legible. A future already in motion—just not yet understood.","projects\u002Ffinance","\u002Fassets\u002Finhouse\u002Ffinance\u002Ffinance-project-images.zip","7WdrcX6g4P1BJU4UrhW1LysyamE7O6lBqGHL-V4kH4Q",{"id":533,"title":534,"about":535,"cardPreview":536,"challenge":545,"cover":546,"description":548,"extension":26,"gallery":549,"kv":652,"meta":654,"section":117,"slug":659,"solution":660,"stem":661,"zipUrl":662,"__hash__":663},"project\u002Fprojects\u002Fgreenflag.md","Welcome to Greenflag","Digital exclusion affects over 627 million people worldwide. Flawed verification technology wrongly flags them as risks. Sumsub launched Greenflag—a fictional nation representing these excluded users. The project needed a visual identity as human as the issue itself.",[537,539,541,543],{"src":538,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-25-preview.webp",{"src":540,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-04-preview.webp",{"src":542,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-05-preview.webp",{"src":544,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-15-preview.webp","A partner agency began the project with a heavily digital, tech-driven direction. Futuristic typography, cold and system-like. But Greenflag isn't about technology. It's about people shut out by it. The challenge was to reset the art direction toward humanity, without losing the tech-era tension that caused the problem in the first place.",{"type":21,"src":547,"width":23,"height":24},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-cover.webp","Welcome to Greenflag visual identity by Andrey Ubeyvolk—a cinematic, human-first identity for people shut out by technology.",[550,555,559,562,570,574,582,586,590,594,598,602,609,613,620,624,631,635,639,648],{"type":48,"item":551},{"type":48,"src":552,"width":553,"height":38,"player":52,"note":554},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-01.mp4",1916,"All characters generated with AI",{"type":29,"item":556},{"type":21,"src":557,"width":23,"height":24,"alt":558},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-02.webp","Three Instagram post mockups for Greenflag, covering a ministry flag post, a population and spending-power stat card, and a \"4th largest nation\" headline portrait",{"type":48,"item":560},{"type":48,"src":561,"width":51,"height":38,"player":144},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-03.mp4",{"type":34,"items":563},[564,567],{"type":21,"src":565,"width":38,"height":24,"alt":566},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-04.webp","Greenflag Permanent Resident ID card mockup for Sareea Masood, featuring her photo, a QR code, and a barcode",{"type":21,"src":568,"width":38,"height":24,"alt":569},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-05.webp","Poster reading \"Be First to Explore This Nation-Sized Opportunity\" over five smiling young people huddled together, with a QR code",{"type":29,"item":571},{"type":21,"src":572,"width":23,"height":24,"alt":573},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-06.webp","Infographic of nested circles narrowing from the 8.1 billion global population down to the 627.3 million people struggling with digital-service access",{"type":34,"items":575},[576,579],{"type":21,"src":577,"width":38,"height":24,"alt":578},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-07.webp","Stacked mockups of the \"Greenflag—A Nation-Sized Challenge of Digital Exclusion\" report cover, showing a glowing tower platform at sea",{"type":21,"src":580,"width":38,"height":24,"alt":581},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-08.webp","Instagram infographic breaking down digital exclusion into ID problems, digital literacy, country of origin, and physical appearance changes, each with a population figure",{"type":29,"item":583},{"type":21,"src":584,"width":23,"height":24,"alt":585},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-09.webp","Two-page report spread titled \"The Human Impact,\" covering Zaarah's and Jesús's digital-exclusion stories with pixelated, anonymized portraits of each",{"type":29,"item":587},{"type":21,"src":588,"width":23,"height":24,"alt":589},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-10.webp","Cinematic close-up of an older woman lit from below under the headline \"People-Friendly Future\" and the line \"You won't find Greenflag on any map\"",{"type":29,"item":591},{"type":21,"src":592,"width":23,"height":24,"alt":593},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-11.webp","Three presentation panels—a 627M-inhabitants stat card, a dotted outline map of Greenflag, and a \"Welcome to Greenflag\" poster with the tower-at-sea image",{"type":29,"item":595},{"type":21,"src":596,"width":23,"height":24,"alt":597},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-12.webp","Subway station billboard for \"Welcome to Greenflag, People-Friendly Future,\" showing the glowing tower-at-sea image and a Watch the Film button",{"type":29,"item":599},{"type":21,"src":600,"width":23,"height":24,"alt":601},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-13.webp","Cinematic still of a laughing person with braided hair and a hoop earring under the headline \"Sumsub, the name behind the nation\"",{"type":34,"items":603},[604,607],{"type":21,"src":605,"width":38,"height":24,"alt":606},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-14.webp","Stat card contrasting a $10.76 trillion digital economy in 2028 with the $2.46 trillion, 23%, left excluded",{"type":48,"src":608,"width":38,"height":24,"player":52},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-15.mp4",{"type":29,"item":610},{"type":21,"src":611,"width":23,"height":24,"alt":612},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-16.webp","Research methodology spread pairing a warm photo of a woman laughing on the phone with a Data Sources list citing the World Bank, UNESCO, and ITU",{"type":34,"items":614},[615,618],{"type":21,"src":616,"width":38,"height":24,"alt":617},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-17.webp","Phone mockup of the Greenflag homepage, a tower-at-sea hero image under the headline \"Welcome to Greenflag\" and a Watch the Film button",{"type":48,"src":619,"width":38,"height":24,"player":52},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-18.mp4",{"type":48,"item":621},{"type":48,"src":622,"width":623,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-19.mp4",1650,{"type":34,"items":625},[626,628],{"type":48,"src":627,"width":38,"height":24,"player":52},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-20.mp4",{"type":21,"src":629,"width":38,"height":24,"alt":630},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-21.webp","Film still of \"You Won't Find Greenflag\" breaking into scattered pixels over a dark world map and ocean",{"type":29,"item":632},{"type":21,"src":633,"width":23,"height":24,"alt":634},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-22.webp","Bar chart splitting Greenflag's 627M inhabitants into ID problems, digital literacy, appearance changes, and country of origin, next to a €6.87 trillion digital-commerce stat",{"type":29,"item":636},{"type":21,"src":637,"width":23,"height":24,"alt":638},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-23.webp","Speaker walking across a conference stage in an ornate hall, a giant screen behind him reading \"27,000,000 Digitally Excluded people\" over a portrait",{"type":34,"items":640},[641,644],{"type":21,"src":642,"width":38,"height":24,"alt":643},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-24.webp","Phone mockup of an Instagram ad for the Greenflag white paper, with a \"Welcome to Greenflag\" card above a Download button",{"type":21,"src":645,"width":38,"height":24,"alt":646,"note":647},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-25.webp","Close, warmly lit profile portrait of an older man under the headline \"The Human Impact\"","High realism and quality of AI photography",{"type":48,"item":649},{"type":48,"src":650,"width":51,"height":38,"player":52,"note":651},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-26.mp4","This footage was shot in real life, without AI",{"src":653,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-kv.webp",{"body":655},{"type":111,"value":656,"toc":657},[],{"title":114,"searchDepth":115,"depth":115,"links":658},[],"greenflag","We shifted the typography toward a cinematic register, inspired by film title sequences, built around our signature mint accent. Photography turned toward real people: warm, atmospheric, grain-textured, emotionally direct. Pixelation, infographic elements, and hard-edged plaques stayed in the system—small reminders of the technology at the heart of the conflict. Video production was handled by an external studio, while we led identity, website, and campaign communications, blending real footage with AI-generated visuals to hit the vision fast and without extra production cost. The result: a human story told through the exact language that once excluded it—and a project that went on to win multiple international creative awards.","projects\u002Fgreenflag","\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-project-images.zip","fhf2v_-0XRpBmvMl1lN7ju_EWjX4peRL2vWYP_HX7EU",{"id":665,"title":666,"about":667,"cardPreview":668,"challenge":677,"cover":678,"description":680,"extension":26,"gallery":681,"kv":754,"meta":756,"section":117,"slug":761,"solution":762,"stem":763,"zipUrl":764,"__hash__":765},"project\u002Fprojects\u002Fidentity.md","The Future of Digital Identity","Digital identity now runs fintech, crypto, and regulated industries. SingPass, ID.me—billions already log in through one verified profile. Juniper Research expects 6.5 billion digital ID users by 2026. But the core tension stays unresolved: private, easy, and compliant, all at once. For Sumsub Multiverse: The Future of Digital Identity (London 2025), we made that tension feel real. Not a system problem. A personal one—being verified, constantly.",[669,671,673,675],{"src":670,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-04-preview.webp",{"src":672,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-15-preview.webp",{"src":674,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-14-preview.webp",{"src":676,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-09-preview.webp","Sumsub Multiverse already had its own design language. Layered visuals. Stepped typography. Built to show the hidden depths of fraud prevention. For the Digital Identity chapter, that language had to shift. Not systems anymore—people. The challenge: keep the Multiverse grammar intact, but turn it inward. From structure to selfhood.",{"type":21,"src":679,"width":23,"height":24},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-01.webp","The Future of Digital Identity visual identity by Andrey Ubeyvolk—Sumsub Multiverse turned inward, from structure to selfhood.",[682,686,693,697,701,704,711,715,723,727,735,739,742,750],{"type":29,"item":683},{"type":21,"src":684,"width":23,"height":24,"alt":685},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-02.webp","Panel discussion on the main stage with a screen reading \"The Main Obstacles in Today's ID Verification Processes,\" audience seated in the foreground",{"type":34,"items":687},[688,690],{"type":48,"src":689,"width":38,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-03.mp4",{"type":21,"src":691,"width":38,"height":24,"alt":692},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-04.webp","Vertical Sumsub Multiverse event banner reading \"The Future of Digital Identity, Rethinking How We Prove Who We Are\" in a pink-lit hallway, a glitched silhouette profile behind the headline",{"type":29,"item":694},{"type":21,"src":695,"width":23,"height":24,"alt":696},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-05.webp","Mock Sumsub Multiverse £100 banknote with a glitched profile silhouette and the line \"For the Public Good and Proper Compliance\"",{"type":29,"item":698},{"type":21,"src":699,"width":23,"height":24,"alt":700},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-06.webp","Conference stage screen introducing speakers Devie Mohan, Marie Austenaa, Keith Mabbitt, and Ilya Brovin, panelists seated below",{"type":48,"item":702},{"type":48,"src":703,"width":51,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-07.mp4",{"type":34,"items":705},[706,708],{"type":48,"src":707,"width":38,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-08.mp4",{"type":21,"src":709,"width":38,"height":24,"alt":710,"note":262},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-09.webp","AI-generated figure in a hoodie with its face dissolved into shadow, lit in teal and amber",{"type":29,"item":712},{"type":21,"src":713,"width":23,"height":24,"alt":714},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-10.webp","Card reading \"How to Play\" split into cool and warm tones around the hooded AI-generated character",{"type":34,"items":716},[717,720],{"type":21,"src":718,"width":38,"height":24,"alt":719},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-11.webp","Dark presentation card headlined \"Centralized vs. Decentralized Approaches to Identity\" under the Digital Identity in a Changing World banner",{"type":21,"src":721,"width":38,"height":24,"alt":722},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-12.webp","Mobile event invite for \"The Future of Digital Identity\" at Andaz London on May 14, with headshots of speakers Marie Austenaa, Robert Kotlarz, Devie Mohan, and Ilya Brovin",{"type":29,"item":724},{"type":21,"src":725,"width":23,"height":24,"alt":726},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-13.webp","Screen design mockup reading \"The Future of Digital Identity: Rethinking How We Prove Who We Are\" over a glitched profile silhouette, with the May 14 Andaz London details",{"type":34,"items":728},[729,732],{"type":21,"src":730,"width":38,"height":24,"alt":731},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-14.webp","Event lanyard badge mockup for \"The Future of Digital Identity\" naming speaker Devie Mohan of Burnmark, over a glitched silhouette",{"type":21,"src":733,"width":38,"height":24,"alt":734},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-15.webp","Speaker card for Marie Austenaa, Head of Digital Identity at Visa, with her headshot and the Visa logo",{"type":29,"item":736},{"type":21,"src":737,"width":23,"height":24,"alt":738},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-16.webp","Guests laughing together at the event, the glowing \"Future of Digital Identity\" stage banner blurred behind them",{"type":48,"item":740},{"type":48,"src":741,"width":51,"height":38,"player":144},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-conf.mp4",{"type":34,"items":743},[744,747],{"type":21,"src":745,"width":38,"height":24,"alt":746},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-17.webp","Phone mockup of the event page with a panel photo, the May 14 Andaz London details, and digital ID adoption stats, over a marbled pink-and-green background",{"type":21,"src":748,"width":38,"height":24,"alt":749},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-18.webp","Stack of black Sumsub Multiverse branded gift boxes shot close up",{"type":29,"item":751},{"type":21,"src":752,"width":23,"height":24,"alt":753},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-19.webp","Empty stage before the event, four branded armchairs facing rows of seating under the glowing \"Future of Digital Identity\" screen",{"src":755,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-kv.webp",{"body":757},{"type":111,"value":758,"toc":759},[],{"title":114,"searchDepth":115,"depth":115,"links":760},[],"identity","We kept the core visual logic—layers, structure, depth. Then pointed it at the human figure instead of the system. Fragmented, glitched silhouettes became the centerpiece. Faces shimmer under noise, cyberpunk-inspired. Identity reads as unresolved—always mid-verification. Around it: biometric UI grids, the same stepped typography as the rest of the series. Same family, new focus. The result feels unmistakably Multiverse. But personal. Cinematic enough to hold a room. Precise enough to still read as compliance.","projects\u002Fidentity","\u002Fassets\u002Finhouse\u002Fidentity\u002Fidentity-project-images.zip","aWuTBMk7aAGiuVBiXiv7D1jCgSn5lWyZgqdc8pog6g4",{"id":767,"title":768,"about":769,"cardPreview":770,"challenge":779,"cover":780,"description":782,"extension":26,"gallery":783,"kv":909,"meta":913,"section":117,"slug":918,"solution":919,"stem":920,"zipUrl":921,"__hash__":922},"project\u002Fprojects\u002Figaming.md","iGaming system","In iGaming, onboarding speed directly impacts conversion, while every verification error can lead to financial and regulatory risks. For Sumsub iGaming, we created a visual identity that combines trust and compliance with the energy, speed, and culture of modern gaming. Instead of following the conventional B2B fintech aesthetic, the brand received a bold visual language that stands out in the industry and speaks the audience's language.",[771,773,775,777],{"src":772,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-12-preview.webp",{"src":774,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-02-preview.webp",{"src":776,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-11-preview.webp",{"src":778,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-03-preview.webp","In a category where most KYC and Fraud Prevention brands look alike, Sumsub iGaming needed a distinctive visual identity. At the same time, the project already had a recognizable asset: 3D cubes had been used across campaigns, reports, and events, but more as standalone illustrations than as part of a cohesive system. The challenge was to preserve that recognition, transform it into a scalable identity, and prove that security can look just as fast, bold, and exciting as the iGaming industry itself.",{"type":21,"src":781,"width":23,"height":24},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-cover.webp","Sumsub iGaming visual identity by Andrey Ubeyvolk—trust and compliance combined with the energy, speed, and culture of modern gaming.",[784,788,791,800,804,808,816,820,824,828,836,840,844,848,856,860,868,872,879,883,890,894,901,905],{"type":29,"item":785},{"type":21,"src":786,"width":23,"height":24,"alt":787},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-01.webp","Key visual reading \"Know Your Player\" with a glowing glass die centered between the words, violet-to-black gradient background",{"type":48,"item":789},{"type":48,"src":790,"width":51,"height":38,"player":144},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-video.mp4",{"type":34,"items":792},[793,797],{"type":21,"src":794,"width":38,"height":24,"alt":795,"note":796},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-02.webp","Teal and magenta 3D render of a glass die rolling through a metallic ring, dark gradient background","All objects generated with AI",{"type":21,"src":798,"width":38,"height":24,"alt":799},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-03.webp","Instagram post mockup for Sumsub reading \"One solution for player checks in any country,\" woman in a light hoodie holding a tablet under teal and purple lighting",{"type":29,"item":801},{"type":21,"src":802,"width":23,"height":24,"alt":803},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-04.webp","Brand color palette swatches—Mint, Magenta, Toxic, Orange, Violet, and Black—each labeled with hex, CMYK, and Pantone values",{"type":29,"item":805},{"type":21,"src":806,"width":23,"height":24,"alt":807},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-05.webp","Browser mockup of the \"Sumsub's iGaming Fraud prevention solution\" landing page, with a 3D glass game-controller key visual",{"type":34,"items":809},[810,813],{"type":21,"src":811,"width":38,"height":24,"alt":812},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-06.webp","Four \"iGaming AI Forum\" event wristbands in green, magenta, lime, and orange gradients, each printed with the glass cube mark",{"type":21,"src":814,"width":38,"height":24,"alt":815},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-07.webp","Nighttime building-corner billboard with \"Play\" and \"Secure\" screens, showing a woman and a man each lit in neon gaming colors",{"type":29,"item":817},{"type":21,"src":818,"width":23,"height":24,"alt":819},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-08.webp","Conference stage screen reading \"4.55 m... Benefits PV\" beside a 3D render of a folding stack of hundred-dollar bills",{"type":29,"item":821},{"type":21,"src":822,"width":23,"height":24,"alt":823,"note":262},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-09.webp","AI-generated portrait of a woman in a holographic teal jacket checking her phone, \"Trust First\" headline on a magenta background",{"type":29,"item":825},{"type":21,"src":826,"width":23,"height":24,"alt":827},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-10.webp","Bitspire KYC dashboard showing an approved applicant's transaction history next to a mobile crypto-withdrawal screen",{"type":34,"items":829},[830,833],{"type":21,"src":831,"width":38,"height":24,"alt":832},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-11.webp","Outdoor digital kiosk ad reading \"Real Players Only\" above a hooded man checking his phone under teal light",{"type":48,"src":834,"width":38,"height":24,"player":52,"note":835},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-cube2.mp4","3D cubes and animation created with AI",{"type":29,"item":837},{"type":21,"src":838,"width":23,"height":24,"alt":839},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-13.webp","Extreme close-up of a tablet's edge showing the glass cube key visual on an iGaming landing page",{"type":29,"item":841},{"type":21,"src":842,"width":23,"height":24,"alt":843},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-14.webp","3D render of a folding stack of hundred-dollar bills behind bold \"AML\" lettering, dark-to-purple gradient background",{"type":29,"item":845},{"type":21,"src":846,"width":23,"height":24,"alt":847},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-15.webp","LinkedIn-style event card reading \"Meet me at UK iGaming conf 2026, Stand #PB1-56,\" portrait of Andrey Ubeyvolk, Art Director",{"type":34,"items":849},[850,853],{"type":21,"src":851,"width":38,"height":24,"alt":852},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-16.webp","Conference stage screen reading \"Verify\" beside a glowing 3D glass cube, audience seated in silhouette",{"type":21,"src":854,"width":38,"height":24,"alt":855},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-17.webp","Sumsub iGaming event lanyard badge with a neon cube-and-dice graphic, reading \"GUEST, Jason Robins, CEO DraftKings\"",{"type":29,"item":857},{"type":21,"src":858,"width":23,"height":24,"alt":859},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-18.webp","Phone screen showing a Sumsub story reading \"Rules set. Fraud blocked.\" over a fraud-detection dashboard with anomaly scores and matched rules",{"type":34,"items":861},[862,865],{"type":21,"src":863,"width":38,"height":24,"alt":864},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-19.webp","Attendees silhouetted before a large screen reading \"Verify players in under 20 seconds,\" with a liveness-check phone mockup",{"type":21,"src":866,"width":38,"height":24,"alt":867},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-20.webp","Conference fireside chat on stage beneath a giant screen showing glowing 3D slot-machine reels lined up on sevens",{"type":29,"item":869},{"type":21,"src":870,"width":23,"height":24,"alt":871},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-21.webp","Bitspire KYC dashboard showing an applicant's UK driving licence review next to a mobile document-scan screen",{"type":34,"items":873},[874,876],{"type":48,"src":875,"width":38,"height":24,"player":52,"note":835},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-cube1.mp4",{"type":21,"src":877,"width":38,"height":24,"alt":878},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-12.webp","Stacked covers of \"The iGaming Identity and Compliance Report 2026\" featuring the glass cube key visual",{"type":29,"item":880},{"type":21,"src":881,"width":23,"height":24,"alt":882},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-23.webp","Phone screen showing a failed verification state reading \"Unfortunately, we couldn't verify you\"",{"type":34,"items":884},[885,887],{"type":48,"src":886,"width":38,"height":24,"player":52},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-scroll-1.mp4",{"type":21,"src":888,"width":38,"height":24,"alt":889},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-24.webp","Dashboard cards comparing honest-player and fraudster activity hours, a bar chart of fraud rates doubling from 2023 to Q1 2025, and AI-generated-fraud survey results",{"type":29,"item":891},{"type":21,"src":892,"width":23,"height":24,"alt":893},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-26.webp","German national ID card beside a phone running a liveness check with an \"18+\" age-verified badge",{"type":34,"items":895},[896,899],{"type":21,"src":897,"width":38,"height":24,"alt":898},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-28.webp","Outdoor digital totem ad reading \"Protect every bet,\" woman taking a selfie beside a \"Try Sumsub now\" button",{"type":48,"src":900,"width":38,"height":24,"player":52},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-scroll-2.mp4",{"type":29,"item":902},{"type":21,"src":903,"width":23,"height":24,"alt":904},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-29.webp","Three stacked banners inviting visitors to Sumsub's stand at UK iGaming conferences—The Brewery, ExCeL London, and QEII Centre",{"type":29,"item":906},{"type":21,"src":907,"width":23,"height":24,"alt":908},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-30.webp","AI-generated portrait of a bald woman in a light hoodie holding a tablet under teal and purple lighting",{"src":910,"width":911,"height":912},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-kv.webp",246,257,{"body":914},{"type":111,"value":915,"toc":916},[],{"title":114,"searchDepth":115,"depth":115,"links":917},[],"igaming","We preserved the brand's strongest visual asset and turned it into the foundation of the entire identity. A single 3D cube became the core key visual, evolving with each context through changes in content, surrounding environment, color accents, and composition while maintaining a recognizable structure. Around it, we built a flexible design system of tech-inspired gradients, expressive typography, product interfaces, and dynamic layouts. We also added a bold, futuristic, colorful photo style, fully AI-generated—quick concepting via Midjourney prompts and moodboards, refined for realism with Enhancor when needed. The result is a brand that remains consistent while offering virtually limitless creative flexibility.","projects\u002Figaming","\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-project-images.zip","Te918PMmLrv2VlX0su35t9-Q4tGBmvU248ky15z03sQ",{"id":924,"title":925,"about":926,"cardPreview":927,"challenge":936,"cover":937,"description":939,"extension":26,"gallery":940,"kv":1043,"meta":1045,"section":1050,"slug":1051,"solution":1052,"stem":1053,"zipUrl":1054,"__hash__":1055},"project\u002Fprojects\u002Fnimax.md","Nimax","Nimax is a digital agency from St. Petersburg—one of the oldest and most respected in the field. I've known the team for a long time. It started with their meetups, where I also took part in portfolio reviews. Joining their studio was a dream back then—one that eventually came true, along with several joint side projects. Later, the team trusted me to refresh a visual identity that hadn't changed in over five years. That was a real privilege. The result is a system that makes Nimax more digital, open, and modern.",[928,930,932,934],{"src":929,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-08-preview.webp",{"src":931,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-09-preview.webp",{"src":933,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-15-preview.webp",{"src":935,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-23-preview.webp","In the digital agency category, visual language is part of reputation. It has to read as current to clients who live in tech aesthetics themselves. Nimax's system hadn't been updated in over five years. It was dark, near-black, serious and premium, with 3D illustrations as its signature move. The task was to refresh and modernize the language without losing the recognition and weight built up over the years.",{"type":21,"src":938,"width":23,"height":24},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-cover.webp","Nimax visual identity by Andrey Ubeyvolk—a five-year-old dark, premium system refreshed into something lighter and more technological.",[941,945,949,953,957,966,970,978,982,991,995,1003,1007,1014,1018,1026,1031,1039],{"type":29,"item":942},{"type":21,"src":943,"width":23,"height":24,"alt":944},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-01.webp","Nimax brand color palette swatches, black, dark grey, grey, light grey, white, light violet, violet, and signature mint green with hex codes",{"type":29,"item":946},{"type":21,"src":947,"width":23,"height":24,"alt":948},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-02.webp","Building lobby wall billboard for a Nimax talk, \"How to create an identity that solves business goals,\" with brand strategist Olga Yakushenko's headshot and session schedule",{"type":29,"item":950},{"type":21,"src":951,"width":23,"height":24,"alt":952},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-03.webp","Mint green card numbered \"3, for digital specialists\" from a Nimax pitch deck",{"type":29,"item":954},{"type":21,"src":955,"width":23,"height":24,"alt":956},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-04.webp","Typeface comparison from the old Navigo font to the new TT Hoves font, shown in Regular, Medium, and Demibold weights",{"type":34,"items":958},[959,962],{"type":21,"src":960,"width":38,"height":24,"alt":961},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-05.webp","Phone mockup of a Nimax Instagram story titled \"How we work with outdoor advertising,\" over a photo of a digital billboard against blue sky",{"type":21,"src":963,"width":38,"height":24,"alt":964,"note":965},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-06.webp","Two colleagues laughing together in an office kitchen doorway, one holding a mug and the other a glass of water, with a decorative dot-network graphic in mint and white overlaid","I'm at the Nimax office",{"type":29,"item":967},{"type":21,"src":968,"width":23,"height":24,"alt":969},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-07.webp","Case study title slide reading \"Positioning, naming, and visual system, Nimax experience\" inside overlapping dotted ellipses on purple",{"type":34,"items":971},[972,975],{"type":21,"src":973,"width":38,"height":24,"alt":974},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-08.webp","Phone mockup of two Nimax Instagram posts, an open-courses announcement with a trailing motion-blur title, and a project manager hiring and development post with a headshot",{"type":21,"src":976,"width":38,"height":24,"alt":977},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-09.webp","Instagram post titled \"Identity and strategy, how to fill images with meaning,\" with a 3D glass sphere-and-cone illustration and a photo of brand designer Masha Troitskaya",{"type":29,"item":979},{"type":21,"src":980,"width":23,"height":24,"alt":981},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-10.webp","Grid of abstract 3D icon tiles, a folded triangle, a grid pattern, a rounded capsule outline, and a glowing cloud with a starburst, linked by thin connecting lines",{"type":34,"items":983},[984,988],{"type":48,"src":985,"width":986,"height":38,"player":52,"note":987},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-11.mp4",810,"Made by Nimax, following the new style guide",{"type":21,"src":989,"width":38,"height":24,"alt":990},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-12.webp","Nimax studio website homepage with the services-ecosystem headline above a portfolio grid including a Belle YOU campaign, a VkusVill UX\u002FUI audit, and an ABBYY identity case",{"type":29,"item":992},{"type":21,"src":993,"width":23,"height":24,"alt":994},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-13.webp","Four stacked disc-shaped layers in different textures, speckled grey, dotted lavender, salt-and-pepper grain, and a molecular network pattern",{"type":34,"items":996},[997,1000],{"type":21,"src":998,"width":38,"height":24,"alt":999},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-14.webp","Instagram case post \"5 flaws of internal media\" over a motion-blurred photo of people walking past a striped glass wall, credited to editor Anya Khudyakova",{"type":21,"src":1001,"width":38,"height":24,"alt":1002},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-15.webp","Conference audience watching a stage screen reading \"Why a pretty wrapper isn't enough, identity is a kind of art,\" illustrated with white starburst shapes and a glowing mint sphere",{"type":29,"item":1004},{"type":21,"src":1005,"width":23,"height":24,"alt":1006},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-16.webp","Mint green poster with a bold NIMAX wordmark, a glass sphere-and-cone 3D illustration, and hand-scrawled service labels like advertising, SEO, content, and SMM",{"type":34,"items":1008},[1009,1012],{"type":21,"src":1010,"width":38,"height":24,"alt":1011},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-17.webp","Lavender poster with a large NIMAX wordmark, a black ribbon crossing a repeated service list of branding, sites, advertising, SEO, content, and SMM, plus the Saint Petersburg office address",{"type":48,"src":1013,"width":986,"height":38,"player":52,"note":987},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-18.mp4",{"type":29,"item":1015},{"type":21,"src":1016,"width":23,"height":24,"alt":1017},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-19.webp","Close-up of a laptop's edge displaying the Nimax website's services headline and the Belle YOU campaign photo of a woman in a purple hoodie with raised arms",{"type":34,"items":1019},[1020,1023],{"type":21,"src":1021,"width":38,"height":24,"alt":1022},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-20.webp","Instagram case post \"Branding, L.BURO\" over a photo of a trimmed hedge against a corrugated concrete wall, with a headshot of art director Pasha Konyukov",{"type":21,"src":1024,"width":38,"height":24,"alt":1025},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-21.webp","Abstract white sun-like disc divided into radiating segments by thin lines, set on a lavender background",{"type":48,"item":1027},{"type":48,"src":1028,"width":1029,"height":38,"player":52,"note":1030},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-22.mp4",1808,"Custom merch concept for the team",{"type":34,"items":1032},[1033,1036],{"type":21,"src":1034,"width":38,"height":24,"alt":1035},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-23.webp","Two branded carabiner clips, one dark green and one black, with small embossed arrow tags, on a mint green background",{"type":21,"src":1037,"width":38,"height":24,"alt":1038},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-24.webp","Close-up of a black knit scarf with fringe, printed in mint green with the NIMAX wordmark, agency tagline, address, and service list",{"type":29,"item":1040},{"type":21,"src":1041,"width":23,"height":24,"alt":1042},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-25.webp","Black NIMAX tote bag printed in mint green with the wordmark, \"digital agency\" tagline, Saint Petersburg address, and a list of services from branding to SMM",{"src":1044,"width":108,"height":108},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-kv.webp",{"body":1046},{"type":111,"value":1047,"toc":1048},[],{"title":114,"searchDepth":115,"depth":115,"links":1049},[],"brands","nimax","The core decision was to refresh Nimax's dark theme—opening it up toward a lighter, more technological future, and updating the color palette. Nimax's own groundwork became the foundation, including their base of 3D illustrations, the signature move carried into the new vibe. The dark base gave way to a light one, with vivid mint as the primary color and purple as a secondary accent, paired with the TT Hoves typeface. Aggressive caps were dropped from headlines, graphic tags were simplified, and large rounded shapes softened the system—while sharpness stayed where it holds the character: typography, dividing lines, type shifts. The system made it to physical objects too, with several merch items, including tote bags, actually shipping. Banner carousels now feature banners the Nimax team built on their own, without me, but within the style that was set—proof of how it kept living on. Sparking this change feels meaningful: the brand is now lighter, more modern, and more digital, with a foundation for its continued evolution.","projects\u002Fnimax","\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-project-images.zip","CzIq287jYk5jilBnH1O2bwzTg4tJhrU0GfgfRgDoL7w",{"id":1057,"title":1058,"about":1059,"cardPreview":1060,"challenge":1069,"cover":1070,"description":1072,"extension":26,"gallery":1073,"kv":1185,"meta":1187,"section":1050,"slug":1192,"solution":1193,"stem":1194,"zipUrl":1195,"__hash__":1196},"project\u002Fprojects\u002Fovo.md","OVO Bureau","OVO is a full-cycle architecture and design studio, working across residential and commercial spaces, built on depth—not references or trends, but a client's character and inner contradictions turned into the foundation of every project. I designed the studio's logo earlier, and the founders loved the approach enough to invite me back for a full, scalable identity—the studio had grown, and it was time for a new level. Word of mouth carried the work, but the visual image never matched it: every touchpoint was solved from scratch, and commercial clients began choosing studios with more visual weight instead. The task was a visual language that speaks for the studio before any conversation does.",[1061,1063,1065,1067],{"src":1062,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-01-preview.webp",{"src":1064,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-05-preview.webp",{"src":1066,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-17-preview.webp",{"src":1068,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-09-preview.webp","Architecture and design identities are a crowded field—most built on the same black-and-white rigor, modernist type, and dividing lines. OVO needed to stay inside that vocabulary: light, precise, unmistakably architectural—while carrying something the category doesn't usually show. Two in-depth interviews with the founder surfaced the real subject: depth—not surface attention to a brief, but a level of immersion into each client that borders on obsession. The challenge was translating that intangible depth into a visual system, without losing the lightness the industry demands.",{"type":21,"src":1071,"width":23,"height":24},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-cover.webp","OVO Bureau visual identity by Andrey Ubeyvolk—an architectural identity built from rulers, translating the studio's obsessive depth into form.",[1074,1082,1086,1090,1098,1102,1109,1113,1117,1125,1130,1134,1141,1145,1149,1157,1161,1165,1173,1177,1181],{"type":34,"items":1075},[1076,1079],{"type":21,"src":1077,"width":38,"height":24,"alt":1078},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-01.webp","Red \"Inside silence\" project folder with ruler tick-mark corners framing a photo of a wood-cabinet kitchen island with bar stools and a vase of flowers",{"type":21,"src":1080,"width":38,"height":24,"alt":1081},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-02.webp","Red OVO Bureau business cards over a blurred portrait, front side with the ruler-mark logo and back listing the founder's contact details",{"type":29,"item":1083},{"type":21,"src":1084,"width":23,"height":24,"alt":1085},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-03.webp","Tilted laptop mockup of the OVO Bureau site reading \"We build, not dream\" beside a black-and-white photo of the founder in conversation",{"type":29,"item":1087},{"type":21,"src":1088,"width":23,"height":24,"alt":1089},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-04.webp","Commercial-proposal deck mockup with a red \"Commercial proposal\" cover block next to a photo of a leather armchair and floor lamp by a window",{"type":34,"items":1091},[1092,1095],{"type":21,"src":1093,"width":38,"height":24,"alt":1094},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-05.webp","Weathered black dad cap with the three-mark OVO Bureau logo embroidered small on the crown",{"type":21,"src":1096,"width":38,"height":24,"alt":1097},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-06.webp","Scattered print spreads for the \"Inside silence\" interior, a grey-bedded bedroom above a living room with a white sectional and round coffee table",{"type":29,"item":1099},{"type":21,"src":1100,"width":23,"height":24,"alt":1101},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-07.webp","Social post reading \"Theses on contemporary architecture\" over a dusk photo of a flat-roofed glass house reflected in its pool",{"type":34,"items":1103},[1104,1107],{"type":21,"src":1105,"width":38,"height":24,"alt":1106},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-08.webp","Motion-blurred hand resting on tracing paper beside a caption card reading \"A team of architects and designers creating spaces with soul and meaning\"",{"type":48,"src":1108,"width":986,"height":38,"player":52},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-video-2.mp4",{"type":29,"item":1110},{"type":21,"src":1111,"width":23,"height":24,"alt":1112},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-11.webp","Social post reading \"On drawings, the logic of form, and structure\" over a greyscale render of a hillside house built into rock",{"type":48,"item":1114},{"type":48,"src":1115,"width":1116,"height":38,"player":144},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-10.mp4",1620,{"type":34,"items":1118},[1119,1122],{"type":21,"src":1120,"width":38,"height":24,"alt":1121},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-12.webp","Specimen grid of the \"Ovo Bureau\" wordmark descending through type sizes in Pragmatica Next Medium and JetBrains Mono",{"type":21,"src":1123,"width":38,"height":24,"alt":1124},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-13.webp","Studio's glass entrance doors at night, etched with the ruler-mark logo, \"OVOBUREAU,\" and its weekday opening hours",{"type":29,"item":1126},{"type":21,"src":1127,"width":23,"height":24,"alt":1128,"note":1129},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-14.webp","Two AI-generated \"Objects\" poster illustrations turning a hillside house render into red-accented technical line art","Custom AI illustration examples",{"type":29,"item":1131},{"type":21,"src":1132,"width":23,"height":24,"alt":1133},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-15.webp","Website homepage mockup headlined \"We are a team of architects and designers\" beside a loose grid of project thumbnail photos",{"type":34,"items":1135},[1136,1139],{"type":21,"src":1137,"width":38,"height":24,"alt":1138},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-16.webp","Red settings-panel mockup labeled \"Coordinate grid\" with sliders for grid step, rotation, margin, gap, weight, and opacity",{"type":48,"src":1140,"width":986,"height":38,"player":52},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-video-1.mp4",{"type":29,"item":1142},{"type":21,"src":1143,"width":23,"height":24,"alt":1144},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-18.webp","Desktop mockup of the \"Inside silence\" project page, pairing its intro text with a bedroom photo behind black slatted blinds",{"type":29,"item":1146},{"type":21,"src":1147,"width":23,"height":24,"alt":1148},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-19.webp","Back of a white long-sleeve shirt printed with the OVO ruler-mark logo above a vertical list of brand keywords like \"Observation\" and \"Transformation\"",{"type":34,"items":1150},[1151,1154],{"type":21,"src":1152,"width":38,"height":24,"alt":1153},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-17.webp","Tablet mockup of the \"Inside silence\" project page showing the bedroom alongside a wood-cabinet kitchen with bar stools",{"type":21,"src":1155,"width":38,"height":24,"alt":1156},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-09.webp","Phone held in hand showing the \"Inside silence\" project page, a living room photo with a black cat crossing the rug",{"type":29,"item":1158},{"type":21,"src":1159,"width":23,"height":24,"alt":1160},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-20.webp","Close-up of a person in a white robe holding tracing paper against a sunlit curtain, labeled \"Photo style\"",{"type":29,"item":1162},{"type":21,"src":1163,"width":23,"height":24,"alt":1164},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-21.webp","Three lit red billboard panels reading \"Spaces with feeling and meaning\" and \"We build, not dream\" around a photo of a leather lounge chair",{"type":34,"items":1166},[1167,1170],{"type":21,"src":1168,"width":38,"height":24,"alt":1169},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-22.webp","Brushed-metal bottle-opener keychain engraved with the three-mark OVO Bureau logo",{"type":21,"src":1171,"width":38,"height":24,"alt":1172},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-23.webp","Red construction hoarding wrapped around a building site, printed with the OVO Bureau logo and \"Spaces with feeling and meaning\" headline",{"type":29,"item":1174},{"type":21,"src":1175,"width":23,"height":24,"alt":1176},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-24.webp","Social post asking \"What state do we control through architectural devices?\" over a motion-blurred photo of a building facade",{"type":29,"item":1178},{"type":21,"src":1179,"width":23,"height":24,"alt":1180},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-25.webp","Open ring-binder spread for \"Inside silence,\" a bedroom photo beside a layered mood board captioned \"Silence inside\"",{"type":29,"item":1182},{"type":21,"src":1183,"width":23,"height":24,"alt":1184},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-26.webp","Black hardcover design-project book embossed with the OVO Bureau logo and a red \"Inside silence\" cover label",{"src":1186,"width":108,"height":108},"\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-kv.webp",{"body":1188},{"type":111,"value":1189,"toc":1190},[],{"title":114,"searchDepth":115,"depth":115,"links":1191},[],"ovo","The core device became the ruler—a tool that measures not just a room, but the depth of the studio's immersion into it. Instead of plain dividing lines, the identity is built from rulers and their related marks and forms: technical, deliberate, precise. Worn scan textures and translucent tracing paper were layered in to carry the hand of the atelier—the craft behind every project. These elements resolve into three pillars—Depth, Level, Atelier—expressed through an editorial-leaning architectural identity, scalable ruler graphics, and one decisive accent: red. The result is a system precise enough to read as architecture, and expressive enough to read as character.","projects\u002Fovo","\u002Fassets\u002Fbrands\u002Fovo\u002Fovo-project-images.zip","HrxcDWWFBpTd9jslRS2emXZA-w_VVPr9EYi6dNwM4dY",{"id":1198,"title":1199,"about":1200,"cardPreview":1201,"challenge":1210,"cover":1211,"description":1213,"extension":26,"gallery":1214,"kv":1281,"meta":1283,"section":117,"slug":1288,"solution":1289,"stem":1290,"zipUrl":1291,"__hash__":1292},"project\u002Fprojects\u002Froadmap.md","The Roadmap to AI Regulation","AI is beginning to generate new categories of risk—deepfakes, synthetic fraud, data flows regulators are only starting to name. Identity is shifting into something generated in real time, almost a new sense for a dimension we're only beginning to perceive. For The Roadmap to AI Regulation, part of Sumsub Multiverse, we built an identity around that idea—a glitch-kaleidoscope object where shifting color half-reveals a reality still forming behind it.",[1202,1204,1206,1208],{"src":1203,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-04-preview.webp",{"src":1205,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-12-preview.webp",{"src":1207,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-15-preview.webp",{"src":1209,"width":11,"height":12},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-16-preview.webp","As a standalone project within Sumsub Multiverse, this identity didn't need its own scalable system—that role already belongs to the wider brand. It needed one confident object that felt like AI-driven identity, not just represented it. A pure glitch reads as chaos; behind the distortion had to be something active and changing, not glitch for its own sake. The task was to create one abstract, generative object that feels alive and slightly dangerous, anchored to the brand's dark, futuristic palette.",{"type":21,"src":1212,"width":23,"height":24},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-cover.webp","The Roadmap to AI Regulation visual identity by Andrey Ubeyvolk—a glitch-kaleidoscope object for an identity still being generated by AI.",[1215,1219,1223,1227,1235,1239,1246,1254,1258,1265,1269,1277],{"type":29,"item":1216},{"type":21,"src":1217,"width":23,"height":24,"alt":1218},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-01.webp","Lobby digital signage screen reading \"The Roadmap to AI Regulation\" over the glitch-kaleidoscope artwork, wood-framed beside a window and a snow-dusted pine branch",{"type":29,"item":1220},{"type":21,"src":1221,"width":23,"height":24,"alt":1222},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-02.webp","Two event title-card mockups reading \"The Experts Behind AI Regulation\" with Sumsub Multiverse and Fintrail logos, date and venue tags, and five panelist headshots",{"type":29,"item":1224},{"type":21,"src":1225,"width":23,"height":24,"alt":1226},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-03.webp","Conference stage screen reading \"Exploring AI in Fintech and Regtech,\" a \"Fireside chat\" tag, three panelists seated in white armchairs in front of large Multiverse lettering",{"type":34,"items":1228},[1229,1232],{"type":21,"src":1230,"width":38,"height":24,"alt":1231},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-04.webp","Vertical event-invite mockup reading \"Learn about AI regulation while networking, and dining with Sumsub\" over the glitch-kaleidoscope background",{"type":21,"src":1233,"width":38,"height":24,"alt":1234},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-05.webp","Close-up of event lanyards printed with the glitch-kaleidoscope pattern, each tagged by role (Guest, Speaker, Partner, Staff) with a barcode-style ticket number",{"type":29,"item":1236},{"type":21,"src":1237,"width":23,"height":24,"alt":1238},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-06.webp","Printed event badges on a table, one reading \"Bharat Gupta, Guest, Barclays,\" next to navy Sumsub Multiverse lanyards",{"type":34,"items":1240},[1241,1244],{"type":21,"src":1242,"width":38,"height":24,"alt":1243},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-07.webp","Social link-preview card for \"The roadmap to AI regulation\" showing the sumsub.com URL, a cookie-consent banner, and the glitch-kaleidoscope artwork",{"type":48,"src":1245,"width":986,"height":38,"player":52,"note":359},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-08.mp4",{"type":34,"items":1247},[1248,1251],{"type":21,"src":1249,"width":38,"height":24,"alt":1250},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-09.webp","Two guests talking over champagne at the event reception, in front of a repeating Sumsub Multiverse step-and-repeat backdrop",{"type":21,"src":1252,"width":38,"height":24,"alt":1253},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-10.webp","Square social-post mockup reading \"Build fast. Regulate smart.\" over the glitch-kaleidoscope artwork with event date and location tags",{"type":29,"item":1255},{"type":21,"src":1256,"width":23,"height":24,"alt":1257},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-11.webp","Email and web banner mockups for the Sumsub Multiverse AI-regulation talks and \"The Roadmap to AI Regulation,\" each paired with a dusk photo of Big Ben glowing beside the glitch-kaleidoscope artwork",{"type":34,"items":1259},[1260,1263],{"type":21,"src":1261,"width":38,"height":24,"alt":1262},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-12.webp","Outdoor digital billboard at a loading dock reading \"The Future of AI Is Being Written Now\" over the glitch-kaleidoscope artwork, cars and a pedestrian passing at dusk",{"type":48,"src":1264,"width":986,"height":38,"player":52},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-13.mp4",{"type":29,"item":1266},{"type":21,"src":1267,"width":23,"height":24,"alt":1268},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-14.webp","Angled landing-page mockup on a curved monitor for \"The Roadmap to AI Regulation,\" with a Register button, the glitch-kaleidoscope artwork, and panel-discussion and AI face-scan thumbnails below",{"type":34,"items":1270},[1271,1274],{"type":21,"src":1272,"width":38,"height":24,"alt":1273},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-15.webp","Speaker lanyard badge for Denis Nwanshi of NetraScale, the glitch-kaleidoscope artwork across the top of the card",{"type":21,"src":1275,"width":38,"height":24,"alt":1276},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-16.webp","Throw pillow printed with the glitch-kaleidoscope pattern and the Sumsub Multiverse logo, resting on a white stage armchair",{"type":29,"item":1278},{"type":21,"src":1279,"width":23,"height":24,"alt":1280},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-17.webp","Building-entrance wall banner reading \"The Roadmap to AI Regulation\" with Fintrail co-branding and the glitch-kaleidoscope artwork, beside glass entrance doors",{"src":1282,"width":108,"height":108},"\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-kv.webp",{"body":1284},{"type":111,"value":1285,"toc":1286},[],{"title":114,"searchDepth":115,"depth":115,"links":1287},[],"roadmap","We built the identity around a single object—a glitch-kaleidoscope: a fractured, barcode-like form concealing more than it shows, with something shifting behind its layers. Data is carried through color—transitioning tones read like signals moving between states, set against a dark, futuristic base with bright brand highlights and a couple of added accents. Layering creates a sense of motion—flaring in places like neural activity, reading elsewhere as zones instinctively perceived as unstable. As a standalone project within Multiverse, the identity didn't need to scale beyond this object—just to be bold and self-contained.","projects\u002Froadmap","\u002Fassets\u002Finhouse\u002Froadmap\u002Froadmap-project-images.zip","H9vAAs4MZQ10cDokMdwvWbyPgVmx4z_-JKt_fna2VD8",{"id":1294,"title":1295,"about":1296,"cardPreview":1297,"challenge":1306,"cover":1307,"description":1309,"extension":26,"gallery":1310,"kv":1412,"meta":1414,"section":1050,"slug":1419,"solution":1420,"stem":1421,"zipUrl":1422,"__hash__":1423},"project\u002Fprojects\u002Fstickerburg.md","Stickerburg","Stickers are usually seen as disposable. Competition in the industry comes down to price. Stickerburg has specialized in stickers for 15 years. Its business runs on expertise, not on following the brief literally. Printing there became a mark of quality among musicians and cultural figures, not just from St. Petersburg. For its next stage, the brand skipped the usual logo. Instead, it built a fictional city: Saint Stickerburg, with its own seal.",[1298,1300,1302,1304],{"src":1299,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-03-preview.webp",{"src":1301,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-20-preview.webp",{"src":1303,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-16-preview.webp",{"src":1305,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-19-preview.webp","The brand already had a loved wordmark in Latin script. Trademark rules forced a switch to Cyrillic, without losing recognition. That was just the start. The real task was building a full identity around the mark—one that works on packaging, tape, merch, and the stickers themselves. It felt less like a logo redesign. More like inventing the visual code of an entire city. An unofficial, underground Petersburg, no postcard clichés. The scale called for a serious approach: a mark that stands alone, sparks curiosity without the company name, and carries the weight of a whole city's idea.",{"type":21,"src":1308,"width":23,"height":24},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-cover.webp","Stickerburg visual identity by Andrey Ubeyvolk—a fictional underground Petersburg built around a fortress-and-cathedral seal mark.",[1311,1315,1319,1328,1331,1335,1343,1347,1355,1359,1367,1371,1379,1383,1387,1395,1399,1408],{"type":29,"item":1312},{"type":21,"src":1313,"width":23,"height":24,"alt":1314},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-01.webp","Yellow spread pairing a Cyrillic manifesto paragraph with a line-drawn fortress elevation holding the стикербург wordmark",{"type":29,"item":1316},{"type":21,"src":1317,"width":23,"height":24,"alt":1318},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-02.webp","Black baseball cap embroidered with the stickerburg quatrefoil mark and стикербург wordmark on the side",{"type":34,"items":1320},[1321,1325],{"type":21,"src":1322,"width":38,"height":24,"alt":1323,"note":1324},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-03.webp","Moodboard of courtyard Petersburg references—bridge sunset, tile patterns, a wax seal, architectural plans, and quatrefoil tattoos","Moodboard for the project",{"type":21,"src":1326,"width":38,"height":24,"alt":1327},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-04.webp","Embossed white quatrefoil seal tile with a cross-shaped mark at its center",{"type":48,"item":1329},{"type":48,"src":1330,"width":1116,"height":38,"player":52},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-tape.mp4",{"type":29,"item":1332},{"type":21,"src":1333,"width":23,"height":24,"alt":1334},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-05.webp","Black tote bag worn over the shoulder, printed with a Cyrillic material-care line and the стикербург mark and wordmark",{"type":34,"items":1336},[1337,1340],{"type":21,"src":1338,"width":38,"height":24,"alt":1339},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-06.webp","Die-cut sticker sheet mockup of black tags carrying the quatrefoil mark, стикербург wordmark, and a студия печати tag dated осн 2014",{"type":21,"src":1341,"width":38,"height":24,"alt":1342},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-07.webp","Stickerburg quatrefoil stickers applied to a weathered gray shutter streaked with peeling yellow paint and graffiti",{"type":29,"item":1344},{"type":21,"src":1345,"width":23,"height":24,"alt":1346},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-08.webp","Macro shot of packing tape printed with the стикербург wordmark and mark, peeling off a cardboard box corner",{"type":34,"items":1348},[1349,1352],{"type":21,"src":1350,"width":38,"height":24,"alt":1351},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-09.webp","Identity-concept spread titled Мерч (Merch), pairing a dusk photo of a colonnaded Petersburg facade with the quatrefoil mark",{"type":21,"src":1353,"width":38,"height":24,"alt":1354},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-10.webp","Oxidized silver signet ring engraved with the Stickerburg quatrefoil mark on its textured band",{"type":29,"item":1356},{"type":21,"src":1357,"width":23,"height":24,"alt":1358},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-11.webp","Isometric diagram of a flower-shaped fortress building derived from the mark, sited on a city block with dashed sightlines radiating from its center",{"type":34,"items":1360},[1361,1364],{"type":21,"src":1362,"width":38,"height":24,"alt":1363},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-12.webp","Business card mockup on black, printed with the quatrefoil mark, стикербург wordmark, Petersburg studio address, hours, and stickerburg. website",{"type":21,"src":1365,"width":38,"height":24,"alt":1366},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-13.webp","Identity-concept color palette page—black, greys, white, and accent-yellow swatches with hex, CMYK, and Pantone values beside a photo of paint-test patches on a courtyard wall",{"type":29,"item":1368},{"type":21,"src":1369,"width":23,"height":24,"alt":1370},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-14.webp","Upside-down packaging die-line mockup with the стикербург mark, address, and hours, overlaid on a dark facade with caryatid sculptures",{"type":34,"items":1372},[1373,1376],{"type":21,"src":1374,"width":38,"height":24,"alt":1375},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-15.webp","Identity-concept Logotype page explaining the mark's cast-iron origins beside a photo of a quatrefoil-patterned wrought-iron embankment railing over icy water",{"type":21,"src":1377,"width":38,"height":24,"alt":1378},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-16.webp","Mobile site mockup for a Промо-стикеры и стикерпаки page, showing line-art sticker designs—a pyramid, lightning bolt, tag scrawl, and dragon—and a заказать стикеры order button",{"type":29,"item":1380},{"type":21,"src":1381,"width":23,"height":24,"alt":1382},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-17.webp","Distressed dark hoodie printed with the стикербург mark, wordmark, and small cherub silhouettes, displayed inside a gilded domed cathedral interior",{"type":29,"item":1384},{"type":21,"src":1385,"width":23,"height":24,"alt":1386},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-18.webp","Scattered black sticker die-cuts on yellow, each printed with a line from the brand manifesto, the quatrefoil mark, or the стикербург wordmark",{"type":34,"items":1388},[1389,1392],{"type":21,"src":1390,"width":38,"height":24,"alt":1391},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-19.webp","Letterhead mockup over icy water reading \"мы уточняем, предлагаем, корректируем. мы инженерим решение\" beside the stickerburg mark and Petersburg address",{"type":21,"src":1393,"width":38,"height":24,"alt":1394},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-20.webp","Illuminated yellow pole sign reading стикербург and its full manifesto text, lit up at dusk on a snowy street",{"type":29,"item":1396},{"type":21,"src":1397,"width":23,"height":24,"alt":1398},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-21.webp","MacBook lid mockup with Stickerburg die-cut sticker sets applied beside the Apple logo",{"type":34,"items":1400},[1401,1405],{"type":21,"src":1402,"width":38,"height":24,"alt":1403,"note":1404},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-23.webp","Classic click-wheel iPod displaying Kino's \"Videli noch'\" playing, cover art of a young man in a yellow shirt against a lattice wall","Mood: legendary russian post-punk—KINO",{"type":21,"src":1406,"width":38,"height":24,"alt":1407},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-24.webp","Yellow \"включить стикер fm\" tag overlaid on a dim photo of a muscular atlas statue supporting a Petersburg building's archway",{"type":29,"item":1409},{"type":21,"src":1410,"width":23,"height":24,"alt":1411},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-25.webp","Streetside citylight poster at dusk reading студия печати стикербург, with the quatrefoil mark, manifesto text, and Petersburg address",{"src":1413,"width":108,"height":108},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-kv.webp",{"body":1415},{"type":111,"value":1416,"toc":1417},[],{"title":114,"searchDepth":115,"depth":115,"links":1418},[],"stickerburg","The foundation wasn't postcard Petersburg. It was courtyard Petersburg—bridges, sunsets, the feel of the film Piter FM. No Bronze Horseman, no military symbols. Around that, we built a fictional city: Saint Stickerburg, with a cathedral on its main square and a legend of its own. From that image came the mark: a fortress silhouette, a cathedral's blueprint, a sense of the sacred, fused into one imprint—like a master's stamp. The wordmark runs on STIX Two Text, an antique serif, hand-refined to match the mark's character. The shape of courtyard tiles—an underground symbol of Petersburg's gateways—carries into the mark's inverse version and into info-plates across the identity. Mystical ornaments and illustrations add the city's poetic edge. The palette stays monochrome, the color of a rainy city, lifted by a yellow accent: the color of Petersburg's courtyards and facades. The result isn't a logo. It's a seal at the crossing of Peter the Great's era, Tsoi's era, and today. It lives apart from the name—like a sticker pasted seven years ago, still visible under every layer on top.","projects\u002Fstickerburg","\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-project-images.zip","q_kBRadnH5BXhxIhvzeLk5Cyh_MQe-ZikM5WM1WqJiM",{"id":1425,"title":1426,"about":1427,"cardPreview":1428,"challenge":1437,"cover":1438,"description":1441,"extension":26,"gallery":1442,"kv":1526,"meta":1528,"section":1050,"slug":1533,"solution":1534,"stem":1535,"zipUrl":1536,"__hash__":1537},"project\u002Fprojects\u002Fvalera.md","Valera the era","Valera the era is Valera's personal brand—a DJ, musician, and former professional interviewer for BBC Russia who decided to move from other people's stories to his own creative work. The brand was meant to be a platform for all his future projects—music, performances, media. Instead of an image built around one release or show, he needed a system that could grow with him.",[1429,1431,1433,1435],{"src":1430,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-13-preview.webp",{"src":1432,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-07-preview.webp",{"src":1434,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-17-preview.webp",{"src":1436,"width":11,"height":12},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-18-preview.webp","Valera didn't need an image built around one release. He needed a brand that could carry an entire cultural creative project—performances, merch, music, social media. It had to scale across any medium while keeping a recognizable character. To get to the core of it, instead of starting from a ready-made brief, I conducted several deep interviews with Valera myself—not about the project, but about him: his motives and character. Those conversations quickly surfaced two key images—the screen and music. The idea of film, meant to connect them into a material metaphor, didn't come right away. Once it did, everything came together into a single system that absorbed both images and became the foundation of the identity.",{"type":48,"src":1439,"width":51,"height":1440},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-cover.mp4",1280,"Valera the era visual identity by Andrey Ubeyvolk—a flexible system built on film, music, and the screen, with a magazine-style brand book.",[1443,1448,1453,1461,1465,1469,1476,1480,1484,1489,1497,1501,1505,1509,1517,1521],{"type":29,"item":1444},{"type":21,"src":1445,"width":23,"height":24,"alt":1446,"note":1447},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-01.webp","Concept mind map branching from Music and Selfhood through Circle, Vinyl, Sticker, and Screen, each node tagged with mood words and small reference photos","Searching for the brand core \u002F main idea",{"type":29,"item":1449},{"type":21,"src":1450,"width":23,"height":24,"alt":1451,"tip":1452},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-02.webp","Open brand book spread resting on a lilac mesh chair outdoors, left page headlined \"Between Veil and Center, Rhythm Holds Attention and Language Tests Perception,\" right page \"Context Before Control\" with layered club photography","Brand guidelines,|styled as a fashion magazine",{"type":34,"items":1454},[1455,1458],{"type":21,"src":1456,"width":38,"height":24,"alt":1457},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-03.webp","Brand book texture page titled \"Texture \u002F Noise—Example,\" showing a man's face wrapped in clear plastic film with added grain to mimic scanned print",{"type":48,"src":1459,"width":986,"height":38,"player":52,"tip":1460},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-04.mp4","Quote banners—|Valera's voice for social",{"type":29,"item":1462},{"type":21,"src":1463,"width":23,"height":24,"alt":1464},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-05.webp","Lavender brand book divider page reading \"Applications, In Use\" inside a thin circle outline with scattered white dots",{"type":29,"item":1466},{"type":21,"src":1467,"width":23,"height":24,"alt":1468},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-06.webp","Black tote bag with the Valera the Era wordmark and circle logo, worn over the shoulder against a green hedge",{"type":34,"items":1470},[1471,1473],{"type":48,"src":1472,"width":38,"height":24,"player":52},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-07.mp4",{"type":21,"src":1474,"width":38,"height":24,"alt":1475},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-08.webp","Mock artist ID page for Valera the Era styled as a backstage credential, listing status, session details, and a barcode on a gray background with lilac dots",{"type":29,"item":1477},{"type":21,"src":1478,"width":23,"height":24,"alt":1479},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-09.webp","Weathered illuminated sign reading \"Valera the Era\" hanging from a parking garage ceiling, the O rendered as the brand's circle mark",{"type":29,"item":1481},{"type":21,"src":1482,"width":23,"height":24,"alt":1483},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-10.webp","Close-up of a marbled gray vinyl record spinning, its center label printed with the Valera the Era wordmark and a small purple gem",{"type":29,"item":1485},{"type":21,"src":1486,"width":23,"height":24,"alt":1487,"note":1488},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-11.webp","Three identical cross-shaped invitation posters for \"Val 33\" in sidewalk ad frames, photo grid including a figure in a white papal-style robe, a veiled portrait, and a woman in a satin dress lit by neon","Posters for the party in a church",{"type":34,"items":1490},[1491,1494],{"type":48,"src":1492,"width":986,"height":38,"player":52,"note":1493},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-12.mp4","Banners made by the client using my templates",{"type":21,"src":1495,"width":38,"height":24,"alt":1496},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-13.webp","Black gig poster for Valera the Era pasted on a wall, listing an industrial techno and noise wave night at Zona Factory",{"type":29,"item":1498},{"type":21,"src":1499,"width":23,"height":24,"alt":1500},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-14.webp","Brand book manifesto page in low-contrast dark gray type inside a thin circle outline, reading \"The system exists between the personal and the collective\"",{"type":29,"item":1502},{"type":21,"src":1503,"width":23,"height":24,"alt":1504},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-15.webp","Bouquet of flowers wrapped in a frosted polyethylene bag printed with the Valera the Era logo and the lyric \"Tell me I'm wrong, tell me I'm right\"",{"type":29,"item":1506},{"type":21,"src":1507,"width":23,"height":24,"alt":1508},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-16.webp","Black T-shirt back print reading \"What You Bury In Daylight Dances At Night,\" with the O in Daylight replaced by the circle logo mark",{"type":34,"items":1510},[1511,1514],{"type":21,"src":1512,"width":38,"height":24,"alt":1513},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-17.webp","Brand book pillars page on lavender background with the stacked, motion-blurred words Veil, Center, and Signal numbered one to three",{"type":48,"src":1515,"width":986,"height":38,"player":52,"tip":1516},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-18.mp4","Outside imagery|still reads as the brand",{"type":29,"item":1518},{"type":21,"src":1519,"width":23,"height":24,"alt":1520},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-19.webp","Black tote bag printed with \"What You Bury In Daylight Dances At Night,\" carried past a corrugated metal wall at night",{"type":29,"item":1522},{"type":21,"src":1523,"width":23,"height":24,"alt":1524,"tip":1525},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-20.webp","Flat lay of the Valera the Era sticker system, including artist ID cards, a circular logo sticker, a purple 2026 tour sticker, and a photo insert of a figure wrapped in plastic film","Stickers, a nod|to vinyl packaging",{"src":1527,"width":108,"height":108},"\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-kv.webp",{"body":1529},{"type":111,"value":1530,"toc":1531},[],{"title":114,"searchDepth":115,"depth":115,"links":1532},[],"valera","We didn't build the identity around ready-made graphics. Instead, we built it on the meanings found in deep interviews with Valera. From there came two key images, music and the screen, which formed three pillars: Veil—distance and concealment that invites you closer; Center—the circle, the vinyl, focus and community; Signal—text as the main carrier of meaning. These pillars grew into a flexible system: modular typography, polyethylene as a material metaphor, scan-effect textures, progressive blur, a sticker system, and adaptable photo content. The brand book itself was designed as a fashion magazine—a format that matches Valera's own vibe—so the guidelines read like an editorial, not a manual. The system turned out so clear that for his own birthday, Valera assembled the banners and laid out the posts himself, using our templates, without a designer. The result is a brand that doesn't dictate form. It holds meaning. Recognizable in any season, intuitive to its own author, and endlessly flexible in the details.","projects\u002Fvalera","\u002Fassets\u002Fbrands\u002Fvalera\u002Fvalera-project-images.zip","2XdlItKsxdYS6KDI9YJJKSbWNh85OXWi4fou7kuKqVk",1792688396613]