[{"data":1,"prerenderedAt":151},["ShallowReactive",2],{"brands-nimax":3},{"id":4,"title":5,"about":6,"cardPreview":7,"challenge":18,"cover":19,"description":24,"extension":25,"gallery":26,"kv":134,"meta":137,"section":145,"slug":146,"solution":147,"stem":148,"zipUrl":149,"__hash__":150},"project\u002Fprojects\u002Fnimax.md","Nimax","Nimax is a digital agency from St. Petersburg—one of the oldest and most respected in the field. I've known the team for a long time. It started with their meetups, where I also took part in portfolio reviews. Joining their studio was a dream back then—one that eventually came true, along with several joint side projects. Later, the team trusted me to refresh a visual identity that hadn't changed in over five years. That was a real privilege. The result is a system that makes Nimax more digital, open, and modern.",[8,12,14,16],{"src":9,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-08-preview.webp",480,640,{"src":13,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-09-preview.webp",{"src":15,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-15-preview.webp",{"src":17,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-23-preview.webp","In the digital agency category, visual language is part of reputation. It has to read as current to clients who live in tech aesthetics themselves. Nimax's system hadn't been updated in over five years. It was dark, near-black, serious and premium, with 3D illustrations as its signature move. The task was to refresh and modernize the language without losing the recognition and weight built up over the years.",{"type":20,"src":21,"width":22,"height":23},"image","\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-cover.webp",2160,1440,"Nimax visual identity by Andrey Ubeyvolk—a five-year-old dark, premium system refreshed into something lighter and more technological.","md",[27,32,36,40,44,55,59,67,71,82,86,94,98,105,109,117,122,130],{"type":28,"item":29},"wide",{"type":20,"src":30,"width":22,"height":23,"alt":31},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-01.webp","Nimax brand color palette swatches, black, dark grey, grey, light grey, white, light violet, violet, and signature mint green with hex codes",{"type":28,"item":33},{"type":20,"src":34,"width":22,"height":23,"alt":35},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-02.webp","Building lobby wall billboard for a Nimax talk, \"How to create an identity that solves business goals,\" with brand strategist Olga Yakushenko's headshot and session schedule",{"type":28,"item":37},{"type":20,"src":38,"width":22,"height":23,"alt":39},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-03.webp","Mint green card numbered \"3, for digital specialists\" from a Nimax pitch deck",{"type":28,"item":41},{"type":20,"src":42,"width":22,"height":23,"alt":43},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-04.webp","Typeface comparison from the old Navigo font to the new TT Hoves font, shown in Regular, Medium, and Demibold weights",{"type":45,"items":46},"pair",[47,51],{"type":20,"src":48,"width":49,"height":23,"alt":50},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-05.webp",1080,"Phone mockup of a Nimax Instagram story titled \"How we work with outdoor advertising,\" over a photo of a digital billboard against blue sky",{"type":20,"src":52,"width":49,"height":23,"alt":53,"note":54},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-06.webp","Two colleagues laughing together in an office kitchen doorway, one holding a mug and the other a glass of water, with a decorative dot-network graphic in mint and white overlaid","I'm at the Nimax office",{"type":28,"item":56},{"type":20,"src":57,"width":22,"height":23,"alt":58},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-07.webp","Case study title slide reading \"Positioning, naming, and visual system, Nimax experience\" inside overlapping dotted ellipses on purple",{"type":45,"items":60},[61,64],{"type":20,"src":62,"width":49,"height":23,"alt":63},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-08.webp","Phone mockup of two Nimax Instagram posts, an open-courses announcement with a trailing motion-blur title, and a project manager hiring and development post with a headshot",{"type":20,"src":65,"width":49,"height":23,"alt":66},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-09.webp","Instagram post titled \"Identity and strategy, how to fill images with meaning,\" with a 3D glass sphere-and-cone illustration and a photo of brand designer Masha Troitskaya",{"type":28,"item":68},{"type":20,"src":69,"width":22,"height":23,"alt":70},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-10.webp","Grid of abstract 3D icon tiles, a folded triangle, a grid pattern, a rounded capsule outline, and a glowing cloud with a starburst, linked by thin connecting lines",{"type":45,"items":72},[73,79],{"type":74,"src":75,"width":76,"height":49,"player":77,"note":78},"video","\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-11.mp4",810,"bare","Made by Nimax, following the new style guide",{"type":20,"src":80,"width":49,"height":23,"alt":81},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-12.webp","Nimax studio website homepage with the services-ecosystem headline above a portfolio grid including a Belle YOU campaign, a VkusVill UX\u002FUI audit, and an ABBYY identity case",{"type":28,"item":83},{"type":20,"src":84,"width":22,"height":23,"alt":85},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-13.webp","Four stacked disc-shaped layers in different textures, speckled grey, dotted lavender, salt-and-pepper grain, and a molecular network pattern",{"type":45,"items":87},[88,91],{"type":20,"src":89,"width":49,"height":23,"alt":90},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-14.webp","Instagram case post \"5 flaws of internal media\" over a motion-blurred photo of people walking past a striped glass wall, credited to editor Anya Khudyakova",{"type":20,"src":92,"width":49,"height":23,"alt":93},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-15.webp","Conference audience watching a stage screen reading \"Why a pretty wrapper isn't enough, identity is a kind of art,\" illustrated with white starburst shapes and a glowing mint sphere",{"type":28,"item":95},{"type":20,"src":96,"width":22,"height":23,"alt":97},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-16.webp","Mint green poster with a bold NIMAX wordmark, a glass sphere-and-cone 3D illustration, and hand-scrawled service labels like advertising, SEO, content, and SMM",{"type":45,"items":99},[100,103],{"type":20,"src":101,"width":49,"height":23,"alt":102},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-17.webp","Lavender poster with a large NIMAX wordmark, a black ribbon crossing a repeated service list of branding, sites, advertising, SEO, content, and SMM, plus the Saint Petersburg office address",{"type":74,"src":104,"width":76,"height":49,"player":77,"note":78},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-18.mp4",{"type":28,"item":106},{"type":20,"src":107,"width":22,"height":23,"alt":108},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-19.webp","Close-up of a laptop's edge displaying the Nimax website's services headline and the Belle YOU campaign photo of a woman in a purple hoodie with raised arms",{"type":45,"items":110},[111,114],{"type":20,"src":112,"width":49,"height":23,"alt":113},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-20.webp","Instagram case post \"Branding, L.BURO\" over a photo of a trimmed hedge against a corrugated concrete wall, with a headshot of art director Pasha Konyukov",{"type":20,"src":115,"width":49,"height":23,"alt":116},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-21.webp","Abstract white sun-like disc divided into radiating segments by thin lines, set on a lavender background",{"type":74,"item":118},{"type":74,"src":119,"width":120,"height":49,"player":77,"note":121},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-22.mp4",1808,"Custom merch concept for the team",{"type":45,"items":123},[124,127],{"type":20,"src":125,"width":49,"height":23,"alt":126},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-23.webp","Two branded carabiner clips, one dark green and one black, with small embossed arrow tags, on a mint green background",{"type":20,"src":128,"width":49,"height":23,"alt":129},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-24.webp","Close-up of a black knit scarf with fringe, printed in mint green with the NIMAX wordmark, agency tagline, address, and service list",{"type":28,"item":131},{"type":20,"src":132,"width":22,"height":23,"alt":133},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-25.webp","Black NIMAX tote bag printed in mint green with the wordmark, \"digital agency\" tagline, Saint Petersburg address, and a list of services from branding to SMM",{"src":135,"width":136,"height":136},"\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-kv.webp",206,{"body":138},{"type":139,"value":140,"toc":141},"minimark",[],{"title":142,"searchDepth":143,"depth":143,"links":144},"",2,[],"brands","nimax","The core decision was to refresh Nimax's dark theme—opening it up toward a lighter, more technological future, and updating the color palette. Nimax's own groundwork became the foundation, including their base of 3D illustrations, the signature move carried into the new vibe. The dark base gave way to a light one, with vivid mint as the primary color and purple as a secondary accent, paired with the TT Hoves typeface. Aggressive caps were dropped from headlines, graphic tags were simplified, and large rounded shapes softened the system—while sharpness stayed where it holds the character: typography, dividing lines, type shifts. The system made it to physical objects too, with several merch items, including tote bags, actually shipping. Banner carousels now feature banners the Nimax team built on their own, without me, but within the style that was set—proof of how it kept living on. Sparking this change feels meaningful: the brand is now lighter, more modern, and more digital, with a foundation for its continued evolution.","projects\u002Fnimax","\u002Fassets\u002Fbrands\u002Fnimax\u002Fnimax-project-images.zip","CzIq287jYk5jilBnH1O2bwzTg4tJhrU0GfgfRgDoL7w",1792688396717]