[{"data":1,"prerenderedAt":151},["ShallowReactive",2],{"brands-stickerburg":3},{"id":4,"title":5,"about":6,"cardPreview":7,"challenge":18,"cover":19,"description":24,"extension":25,"gallery":26,"kv":134,"meta":137,"section":145,"slug":146,"solution":147,"stem":148,"zipUrl":149,"__hash__":150},"project\u002Fprojects\u002Fstickerburg.md","Stickerburg","Stickers are usually seen as disposable. Competition in the industry comes down to price. Stickerburg has specialized in stickers for 15 years. Its business runs on expertise, not on following the brief literally. Printing there became a mark of quality among musicians and cultural figures, not just from St. Petersburg. For its next stage, the brand skipped the usual logo. Instead, it built a fictional city: Saint Stickerburg, with its own seal.",[8,12,14,16],{"src":9,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-03-preview.webp",480,640,{"src":13,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-20-preview.webp",{"src":15,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-16-preview.webp",{"src":17,"width":10,"height":11},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-19-preview.webp","The brand already had a loved wordmark in Latin script. Trademark rules forced a switch to Cyrillic, without losing recognition. That was just the start. The real task was building a full identity around the mark—one that works on packaging, tape, merch, and the stickers themselves. It felt less like a logo redesign. More like inventing the visual code of an entire city. An unofficial, underground Petersburg, no postcard clichés. The scale called for a serious approach: a mark that stands alone, sparks curiosity without the company name, and carries the weight of a whole city's idea.",{"type":20,"src":21,"width":22,"height":23},"image","\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-cover.webp",2160,1440,"Stickerburg visual identity by Andrey Ubeyvolk—a fictional underground Petersburg built around a fortress-and-cathedral seal mark.","md",[27,32,36,47,53,57,65,69,77,81,89,93,101,105,109,117,121,130],{"type":28,"item":29},"wide",{"type":20,"src":30,"width":22,"height":23,"alt":31},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-01.webp","Yellow spread pairing a Cyrillic manifesto paragraph with a line-drawn fortress elevation holding the стикербург wordmark",{"type":28,"item":33},{"type":20,"src":34,"width":22,"height":23,"alt":35},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-02.webp","Black baseball cap embroidered with the stickerburg quatrefoil mark and стикербург wordmark on the side",{"type":37,"items":38},"pair",[39,44],{"type":20,"src":40,"width":41,"height":23,"alt":42,"note":43},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-03.webp",1080,"Moodboard of courtyard Petersburg references—bridge sunset, tile patterns, a wax seal, architectural plans, and quatrefoil tattoos","Moodboard for the project",{"type":20,"src":45,"width":41,"height":23,"alt":46},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-04.webp","Embossed white quatrefoil seal tile with a cross-shaped mark at its center",{"type":48,"item":49},"video",{"type":48,"src":50,"width":51,"height":41,"player":52},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-tape.mp4",1620,"bare",{"type":28,"item":54},{"type":20,"src":55,"width":22,"height":23,"alt":56},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-05.webp","Black tote bag worn over the shoulder, printed with a Cyrillic material-care line and the стикербург mark and wordmark",{"type":37,"items":58},[59,62],{"type":20,"src":60,"width":41,"height":23,"alt":61},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-06.webp","Die-cut sticker sheet mockup of black tags carrying the quatrefoil mark, стикербург wordmark, and a студия печати tag dated осн 2014",{"type":20,"src":63,"width":41,"height":23,"alt":64},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-07.webp","Stickerburg quatrefoil stickers applied to a weathered gray shutter streaked with peeling yellow paint and graffiti",{"type":28,"item":66},{"type":20,"src":67,"width":22,"height":23,"alt":68},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-08.webp","Macro shot of packing tape printed with the стикербург wordmark and mark, peeling off a cardboard box corner",{"type":37,"items":70},[71,74],{"type":20,"src":72,"width":41,"height":23,"alt":73},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-09.webp","Identity-concept spread titled Мерч (Merch), pairing a dusk photo of a colonnaded Petersburg facade with the quatrefoil mark",{"type":20,"src":75,"width":41,"height":23,"alt":76},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-10.webp","Oxidized silver signet ring engraved with the Stickerburg quatrefoil mark on its textured band",{"type":28,"item":78},{"type":20,"src":79,"width":22,"height":23,"alt":80},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-11.webp","Isometric diagram of a flower-shaped fortress building derived from the mark, sited on a city block with dashed sightlines radiating from its center",{"type":37,"items":82},[83,86],{"type":20,"src":84,"width":41,"height":23,"alt":85},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-12.webp","Business card mockup on black, printed with the quatrefoil mark, стикербург wordmark, Petersburg studio address, hours, and stickerburg. website",{"type":20,"src":87,"width":41,"height":23,"alt":88},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-13.webp","Identity-concept color palette page—black, greys, white, and accent-yellow swatches with hex, CMYK, and Pantone values beside a photo of paint-test patches on a courtyard wall",{"type":28,"item":90},{"type":20,"src":91,"width":22,"height":23,"alt":92},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-14.webp","Upside-down packaging die-line mockup with the стикербург mark, address, and hours, overlaid on a dark facade with caryatid sculptures",{"type":37,"items":94},[95,98],{"type":20,"src":96,"width":41,"height":23,"alt":97},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-15.webp","Identity-concept Logotype page explaining the mark's cast-iron origins beside a photo of a quatrefoil-patterned wrought-iron embankment railing over icy water",{"type":20,"src":99,"width":41,"height":23,"alt":100},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-16.webp","Mobile site mockup for a Промо-стикеры и стикерпаки page, showing line-art sticker designs—a pyramid, lightning bolt, tag scrawl, and dragon—and a заказать стикеры order button",{"type":28,"item":102},{"type":20,"src":103,"width":22,"height":23,"alt":104},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-17.webp","Distressed dark hoodie printed with the стикербург mark, wordmark, and small cherub silhouettes, displayed inside a gilded domed cathedral interior",{"type":28,"item":106},{"type":20,"src":107,"width":22,"height":23,"alt":108},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-18.webp","Scattered black sticker die-cuts on yellow, each printed with a line from the brand manifesto, the quatrefoil mark, or the стикербург wordmark",{"type":37,"items":110},[111,114],{"type":20,"src":112,"width":41,"height":23,"alt":113},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-19.webp","Letterhead mockup over icy water reading \"мы уточняем, предлагаем, корректируем. мы инженерим решение\" beside the stickerburg mark and Petersburg address",{"type":20,"src":115,"width":41,"height":23,"alt":116},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-20.webp","Illuminated yellow pole sign reading стикербург and its full manifesto text, lit up at dusk on a snowy street",{"type":28,"item":118},{"type":20,"src":119,"width":22,"height":23,"alt":120},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-21.webp","MacBook lid mockup with Stickerburg die-cut sticker sets applied beside the Apple logo",{"type":37,"items":122},[123,127],{"type":20,"src":124,"width":41,"height":23,"alt":125,"note":126},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-23.webp","Classic click-wheel iPod displaying Kino's \"Videli noch'\" playing, cover art of a young man in a yellow shirt against a lattice wall","Mood: legendary russian post-punk—KINO",{"type":20,"src":128,"width":41,"height":23,"alt":129},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-24.webp","Yellow \"включить стикер fm\" tag overlaid on a dim photo of a muscular atlas statue supporting a Petersburg building's archway",{"type":28,"item":131},{"type":20,"src":132,"width":22,"height":23,"alt":133},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-25.webp","Streetside citylight poster at dusk reading студия печати стикербург, with the quatrefoil mark, manifesto text, and Petersburg address",{"src":135,"width":136,"height":136},"\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-kv.webp",206,{"body":138},{"type":139,"value":140,"toc":141},"minimark",[],{"title":142,"searchDepth":143,"depth":143,"links":144},"",2,[],"brands","stickerburg","The foundation wasn't postcard Petersburg. It was courtyard Petersburg—bridges, sunsets, the feel of the film Piter FM. No Bronze Horseman, no military symbols. Around that, we built a fictional city: Saint Stickerburg, with a cathedral on its main square and a legend of its own. From that image came the mark: a fortress silhouette, a cathedral's blueprint, a sense of the sacred, fused into one imprint—like a master's stamp. The wordmark runs on STIX Two Text, an antique serif, hand-refined to match the mark's character. The shape of courtyard tiles—an underground symbol of Petersburg's gateways—carries into the mark's inverse version and into info-plates across the identity. Mystical ornaments and illustrations add the city's poetic edge. The palette stays monochrome, the color of a rainy city, lifted by a yellow accent: the color of Petersburg's courtyards and facades. The result isn't a logo. It's a seal at the crossing of Peter the Great's era, Tsoi's era, and today. It lives apart from the name—like a sticker pasted seven years ago, still visible under every layer on top.","projects\u002Fstickerburg","\u002Fassets\u002Fbrands\u002Fstickerburg\u002Fstickerburg-project-images.zip","q_kBRadnH5BXhxIhvzeLk5Cyh_MQe-ZikM5WM1WqJiM",1792688396718]