[{"data":1,"prerenderedAt":122},["ShallowReactive",2],{"inhouse-apac":3},{"id":4,"title":5,"about":6,"cardPreview":7,"challenge":18,"cover":19,"description":24,"extension":25,"gallery":26,"kv":105,"meta":108,"section":116,"slug":117,"solution":118,"stem":119,"zipUrl":120,"__hash__":121},"project\u002Fprojects\u002Fapac.md","Digital Identity 3.0 in APAC","TradFi and Web3 are starting to share the same users and infrastructure. GenAI and deepfakes are raising the stakes on trust and fraud. That makes identity the new trust point—especially in APAC. For the second Sumsub Multiverse in Singapore, with the Singapore Fintech Association, we built an identity around one idea: Digital Identity 3.0 in an AI-driven world. The result is a bold, simple identity built on one key visual—two circles for money platforms, plus a third mint circle for Web3.0.",[8,12,14,16],{"src":9,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-03-preview.webp",480,640,{"src":13,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-12-preview.webp",{"src":15,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-07-preview.webp",{"src":17,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-08-preview.webp","APAC's fintech and crypto scene is bold, juicy, colorful. We wanted to match that energy, not hold back. This wasn't a standalone brand needing its own scalable system—it's one event inside the bigger Multiverse umbrella, which already carries that role. So we built it around one strong object instead. The challenge was making that one object carry real meaning (money, platforms, Web3.0) while still feeling loud and Asian-bold enough for the room.",{"type":20,"src":21,"width":22,"height":23},"image","\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-cover.webp",2160,1440,"Digital Identity 3.0 in APAC visual identity by Andrey Ubeyvolk—overlapping coins symbolizing money platforms merging with Web3, in an AI-driven world.","md",[27,32,42,46,52,56,64,68,72,80,84,92,95,101],{"type":28,"item":29},"wide",{"type":20,"src":30,"width":22,"height":23,"alt":31},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-01.webp","Outdoor venue billboard for \"Unraveling the Challenges of Digital Identity 3.0 in APAC,\" Singapore skyline below the headline",{"type":33,"items":34},"pair",[35,39],{"type":20,"src":36,"width":37,"height":23,"alt":38},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-03.webp",1080,"Black event T-shirt with the Sumsub Multiverse event title and three-circle Digital Identity 3.0 mark printed on the back",{"type":20,"src":40,"width":37,"height":23,"alt":41},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-04.webp","Branded throw pillow in a rainbow gradient with the Sumsub Multiverse logo",{"type":28,"item":43},{"type":20,"src":44,"width":22,"height":23,"alt":45},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-02.webp","Conference stage screen reading \"Opening Remarks, Andrew Sever,\" Sumsub's co-founder and CEO presenting on stage",{"type":47,"item":48},"video",{"type":47,"src":49,"width":50,"height":37,"player":51},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-05.mp4",1920,"bare",{"type":28,"item":53},{"type":20,"src":54,"width":22,"height":23,"alt":55},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-06.webp","Event invite card listing five speaker headshots and the Singapore Fintech Association partnership logo",{"type":33,"items":57},[58,61],{"type":20,"src":59,"width":37,"height":23,"alt":60},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-07.webp","Instagram story graphic inviting people to join live expert talks, built around the three-circle rainbow mark",{"type":20,"src":62,"width":37,"height":23,"alt":63},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-08.webp","Street billboard at dusk reading \"Insights into Web3, AI, Fraud and Compliance,\" Singapore skyline silhouette below",{"type":28,"item":65},{"type":20,"src":66,"width":22,"height":23,"alt":67},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-09.webp","Laptop screen close-up showing the identity's gradient color panel and a \"Deloitte\" partner credit",{"type":47,"item":69},{"type":47,"src":70,"width":50,"height":71,"player":51},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-10.mp4",1918,{"type":33,"items":73},[74,77],{"type":20,"src":75,"width":37,"height":23,"alt":76},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-11.webp","Vertical event poster mockup set against Marina Bay Sands at dusk",{"type":20,"src":78,"width":37,"height":23,"alt":79},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-12.webp","Guests laughing over dinner at the event, with the event signage glowing behind them",{"type":28,"item":81},{"type":20,"src":82,"width":22,"height":23,"alt":83},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-13.webp","Pile of event lanyards and name badges, including one for a Lightnet Singapore attendee",{"type":33,"items":85},[86,89],{"type":20,"src":87,"width":37,"height":23,"alt":88},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-14.webp","Rounded badge sticker mockup carrying the event title over the three-colour rainbow arc",{"type":20,"src":90,"width":37,"height":23,"alt":91},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-15.webp","Event lanyard badge for a guest from the \"AI Visionary Society\"",{"type":47,"item":93},{"type":47,"src":94,"width":50,"height":37,"player":51},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-16.mp4",{"type":28,"item":96},{"type":20,"src":97,"width":22,"height":98,"alt":99,"tall":100},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-17.webp",1780,"Six display-ad banner mockups in different sizes promoting the Singapore event, with \"Book yours now\" and \"Limited seats\" calls to action",true,{"type":47,"item":102},{"type":47,"src":103,"width":50,"height":104,"player":51},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-18.mp4",1200,{"src":106,"width":107,"height":107},"\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-kv.webp",206,{"body":109},{"type":110,"value":111,"toc":112},"minimark",[],{"title":113,"searchDepth":114,"depth":114,"links":115},"",2,[],"inhouse","apac","We used two overlapping circles—an easy nod to money and payment platforms coming together. Then we added a third: a mint circle for Web3.0, overlapping the other two. Together, they show TradFi and Web3 merging, with AI reshaping trust in the background. As a sub-project within Multiverse, it didn't need its own scalable system—just one bold, juicy image that stood out on its own. Colors were bright and saturated, matching what APAC likes. Simple, object-based, and confident enough to land well and get strong feedback.","projects\u002Fapac","\u002Fassets\u002Finhouse\u002Fapac\u002Fapac-project-images.zip","aqhryCw4sbFXAxnqsWVeJUiWk8b0XoSJqarcREak86Q",1792688396752]