TradFi and Web3 are starting to share the same users and infrastructure. GenAI and deepfakes are raising the stakes on trust and fraud. That makes identity the new trust point—especially in APAC. For the second Sumsub Multiverse in Singapore, with the Singapore Fintech Association, we built an identity around one idea: Digital Identity 3.0 in an AI-driven world. The result is a bold, simple identity built on one key visual—two circles for money platforms, plus a third mint circle for Web3.0.
APAC's fintech and crypto scene is bold, juicy, colorful. We wanted to match that energy, not hold back. This wasn't a standalone brand needing its own scalable system—it's one event inside the bigger Multiverse umbrella, which already carries that role. So we built it around one strong object instead. The challenge was making that one object carry real meaning (money, platforms, Web3.0) while still feeling loud and Asian-bold enough for the room.
We used two overlapping circles—an easy nod to money and payment platforms coming together. Then we added a third: a mint circle for Web3.0, overlapping the other two. Together, they show TradFi and Web3 merging, with AI reshaping trust in the background. As a sub-project within Multiverse, it didn't need its own scalable system—just one bold, juicy image that stood out on its own. Colors were bright and saturated, matching what APAC likes. Simple, object-based, and confident enough to land well and get strong feedback.
