[{"data":1,"prerenderedAt":201},["ShallowReactive",2],{"inhouse-crypto":3},{"id":4,"title":5,"about":6,"cardPreview":7,"challenge":18,"cover":19,"description":24,"extension":25,"gallery":26,"kv":184,"meta":187,"section":195,"slug":196,"solution":197,"stem":198,"zipUrl":199,"__hash__":200},"project\u002Fprojects\u002Fcrypto.md","Crypto identity","Crypto runs on trust without intermediaries, yet that trust is most often undermined by fraud and weak verification. We built a visual identity around \"benchmark identity verification for crypto\"—positioning the company as the industry's standard for anti-fraud and KYC, with people and community at its center. The core metaphor: a beam and a burst radiating from a single point—an expert center, and the people within it.",[8,12,14,16],{"src":9,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-02-preview.webp",480,640,{"src":13,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-31-preview.webp",{"src":15,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-20-preview.webp",{"src":17,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-29-preview.webp","Crypto already has a familiar visual language—dark backgrounds, techno aesthetics, isometric data centers and blockchain blocks. Dropping that language risked making the brand unrecognizable to its own audience. But the design also had to say two things at once: \"we are the industry's center of expertise\" and \"people are at the core of this story.\" And this wasn't a one-off campaign asset—it had to work as a full identity system for an entire industry, at scale, while still bringing its own point of view to a category that already looks fairly consistent across brands.",{"type":20,"src":21,"width":22,"height":23},"image","\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-cover.webp",2160,1440,"Crypto identity by Andrey Ubeyvolk—a visual system built around a single radiating point—an expert center, and the people within it.","md",[27,34,40,49,53,57,65,69,73,81,85,89,93,97,105,109,117,121,129,133,137,141,145,154,158,166,171,180],{"type":28,"item":29},"video",{"type":28,"src":30,"width":31,"height":32,"player":33},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-showreel.mp4",1920,1080,"full",{"type":35,"item":36},"wide",{"type":20,"src":37,"width":22,"height":23,"alt":38,"note":39},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-01.webp","Glossy dark globe centered on Europe and Africa, with a glowing mint beam and ring crossing its surface","All 3D objects generated with AI",{"type":41,"items":42},"pair",[43,46],{"type":20,"src":44,"width":32,"height":23,"alt":45},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-02.webp","3D black checkmark badge glowing with a mint burst of light radiating behind it",{"type":20,"src":47,"width":32,"height":23,"alt":48},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-03.webp","Instagram ad mockup for Sumsub reading 'Benchmark identity verification for crypto,' a woman in a hoodie holding her phone against a motion-blurred background",{"type":35,"item":50},{"type":20,"src":51,"width":22,"height":23,"alt":52},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-04.webp","Brand color palette swatches running from black through greys to mint and orange, each labeled with its hex code",{"type":35,"item":54},{"type":20,"src":55,"width":22,"height":23,"alt":56},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-05.webp","Pitch deck mockup open to a 'Challenges and Solutions' slide, next to a photo of a woman in a grocery store scanned by a verification ring",{"type":41,"items":58},[59,62],{"type":20,"src":60,"width":32,"height":23,"alt":61},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-06.webp","Four conference lanyard mockups for the 'Signals of trust conference,' each in a different color with its own faceted or swirling 3D orb",{"type":20,"src":63,"width":32,"height":23,"alt":64},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-07.webp","Close-up of a dark 3D globe with China and East Asia glowing mint against the rest of the world",{"type":35,"item":66},{"type":20,"src":67,"width":22,"height":23,"alt":68},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-08.webp","Conference stage screen reading 'Benchmark identity verification for crypto' above a woman's face inside a radiating verification ring, audience watching from their seats",{"type":35,"item":70},{"type":20,"src":71,"width":22,"height":23,"alt":72},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-09.webp","Phone mockup of a man's face scanned by a radiating verification ring during a selfie check, 'Powered by Sumsub' below",{"type":41,"items":74},[75,78],{"type":20,"src":76,"width":32,"height":23,"alt":77},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-10.webp","Outdoor digital billboard reading 'Onboard crypto users in 20 seconds,' with a phone mockup showing a woman's face inside a verification ring",{"type":20,"src":79,"width":32,"height":23,"alt":80},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-11.webp","Mockup of a 'Verified crypto report' magazine cover, a man covering half his face with his hand and one eye marked by a small scan dot",{"type":35,"item":82},{"type":20,"src":83,"width":22,"height":23,"alt":84},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-12.webp","Dashboard mockup for 'Bitspire' showing an approved KYC applicant's profile beside a phone prompting 'Please, look straight into the camera'",{"type":35,"item":86},{"type":20,"src":87,"width":22,"height":23,"alt":88},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-13.webp","Dark rounded app icon reading 'Unlock' in a glowing mint square, surrounded by floating colored pixels and concentric rings",{"type":35,"item":90},{"type":20,"src":91,"width":22,"height":23,"alt":92},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-14.webp","Social event card for TOKEN2049 reading 'Meet me at TOKEN2049, Stand #PB4-38,' with a headshot of Penny Chai, VP of Business Development",{"type":35,"item":94},{"type":20,"src":95,"width":22,"height":23,"alt":96},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-15.webp","Extreme close-up of a laptop's hinge, a 'Pre-screening' interface slide glowing on the angled screen behind it",{"type":41,"items":98},[99,102],{"type":20,"src":100,"width":32,"height":23,"alt":101},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-16.webp","Conference stage screen showing a glowing sphere labeled '25.3234 SOL' orbited by a ring labeled 'Protocols,' audience watching from below",{"type":20,"src":103,"width":32,"height":23,"alt":104},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-17.webp","Conference lanyard hanging with a 'Signals of trust conference' graphic above a dark globe, badge reading 'Speaker, Ilya Brovin, Chief Growth Officer'",{"type":35,"item":106},{"type":20,"src":107,"width":22,"height":23,"alt":108},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-18.webp","Phone mockup of a Sumsub social ad reading 'Play by the rules,' a young man in a cap and hoodie at night with a 'Create rule' panel overlaid",{"type":41,"items":110},[111,114],{"type":20,"src":112,"width":32,"height":23,"alt":113},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-19.webp","Outdoor vertical billboard reading 'Stay ahead of fraud in APAC,' a woman in a hoodie lit by motion-blurred light streaks, silhouettes watching below",{"type":20,"src":115,"width":32,"height":23,"alt":116},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-20.webp","Conference stage screen reading 'Unlock the Power of One' behind two men seated for a fireside chat",{"type":35,"item":118},{"type":20,"src":119,"width":22,"height":23,"alt":120},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-21.webp","Dashboard mockup of Jane Smith's transaction history next to a phone showing a wallet sign-in prompt to verify ownership",{"type":41,"items":122},[123,126],{"type":20,"src":124,"width":32,"height":23,"alt":125},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-22.webp","Stacked stat cards showing '55% Faster Verification Times,' a 'Common Fraud Types' breakdown led by document forgery at 31%, and a card on manual checks slowing APAC businesses",{"type":20,"src":127,"width":32,"height":23,"alt":128},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-23.webp","Vertical social card for Sumsub at TOKEN2049 reading 'Visit our stand #PB4-38,' with a phone mockup of a face inside a verification ring below",{"type":35,"item":130},{"type":20,"src":131,"width":22,"height":23,"alt":132},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-24.webp","'Business Verification' slide showing a company ownership chart linking directors and representatives to a pending KYC check on an applicant",{"type":35,"item":134},{"type":20,"src":135,"width":22,"height":23,"alt":136},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-25.webp","Black T-shirt mockup front and back, the back printed with 'Benchmark identity verification for crypto' inside a dashed radiating circle",{"type":35,"item":138},{"type":20,"src":139,"width":22,"height":23,"alt":140},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-26.webp","Dark stat card reading 'Works wherever your business is. Or will be.' with figures for 220 countries, 14K document types, and 50 languages",{"type":35,"item":142},{"type":20,"src":143,"width":22,"height":23,"alt":144},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-27.webp","Set of TOKEN2049 ad banners in several formats, each reading 'Visit our stand #PB4-38' over a night photo of Marina Bay Sands",{"type":41,"items":146},[147,150],{"type":20,"src":148,"width":32,"height":23,"alt":149},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-28.webp","Two-page brochure spread for 'Meet Sumsub's Travel Rule solution,' a dark globe tracking flagged transactions across Canada, Brazil, Senegal, and Oman",{"type":20,"src":151,"width":32,"height":23,"alt":152,"note":153},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-29.webp","Portrait of a young man holding his phone, caught in streaking motion-blur light","Consistent AI-generated character style",{"type":35,"item":155},{"type":20,"src":156,"width":22,"height":23,"alt":157},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-30.webp","Stacked feature cards highlighting 'Screens wallets & transactions' above grayed-out cards for 'AML checks on both parties' and 'VASP attribution'",{"type":41,"items":159},[160,163],{"type":20,"src":161,"width":32,"height":23,"alt":162},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-31.webp","Dark globe map of Southeast Asia tracking a transfer to 'Bob' through 'VASP B' in Singapore",{"type":20,"src":164,"width":32,"height":23,"alt":165},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-32.webp","Social card for TOKEN2049 Dubai reading 'Visit our stand #PB4-38' over the Burj Al Arab, paired with a quote card from Ilya Brovin, Chief Growth Officer",{"type":35,"item":167},{"type":20,"src":168,"width":22,"height":23,"alt":169,"note":170},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-conf-1.webp","Bald, tattooed man spray-painting a custom name onto a white T-shirt on a hanger at the Sumsub booth","How I created custom merch for TOKEN2049",{"type":41,"items":172},[173,176],{"type":20,"src":174,"width":32,"height":23,"alt":175},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-conf-2.webp","Two people seated for an interview at the Sumsub booth, a 'Benchmark identity verification for crypto' banner behind them",{"type":20,"src":177,"width":32,"height":23,"alt":178,"note":179},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-conf-3.webp","Extreme close-up of a printed verification-ring portrait poster, a hand wearing a TOKEN2049 wristband touching its surface","Checking print quality at the booth",{"type":35,"item":181},{"type":20,"src":182,"width":22,"height":23,"alt":183},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-33.webp","Close-up of the 'for crypto' headline radiating light, surrounded by floating labels for KYC, liveness, face match, AML screening, and other verification features",{"src":185,"width":186,"height":186},"\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-kv.webp",206,{"body":188},{"type":189,"value":190,"toc":191},"minimark",[],{"title":192,"searchDepth":193,"depth":193,"links":194},"",2,[],"inhouse","crypto","The central-point metaphor became a system, not a single device—beams, blurs, and patterns that flex across formats but stay recognizably one idea. For photography, we chose two directions: fisheye shots of real people, and digital figures in motion blur for more techno-driven stories. Nearly every image is AI-generated, built on its own visual signature. We built prompt templates and a clear production pipeline for photography and 3D, so the system scales fast. We added tactility through metallic gradients, reflections, and glass—material as a metaphor for the transparency of KYC. We kept the dark palette crypto audiences expect, but cut the isometric, data-center clichés. The result: a system that reads as crypto, breaks from the category's visual tropes, and is built to produce content fast, at scale.","projects\u002Fcrypto","\u002Fassets\u002Finhouse\u002Fcrypto\u002Fcrypto-project-images.zip","sF6Rt_MQVURO8VzwxuaWSOBDQLjPWa_5qlh5gvUJEt4",1792688396751]