[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"inhouse-greenflag":3},{"id":4,"title":5,"about":6,"cardPreview":7,"challenge":18,"cover":19,"description":24,"extension":25,"gallery":26,"kv":136,"meta":139,"section":147,"slug":148,"solution":149,"stem":150,"zipUrl":151,"__hash__":152},"project\u002Fprojects\u002Fgreenflag.md","Welcome to Greenflag","Digital exclusion affects over 627 million people worldwide. Flawed verification technology wrongly flags them as risks. Sumsub launched Greenflag—a fictional nation representing these excluded users. The project needed a visual identity as human as the issue itself.",[8,12,14,16],{"src":9,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-25-preview.webp",480,640,{"src":13,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-04-preview.webp",{"src":15,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-05-preview.webp",{"src":17,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-15-preview.webp","A partner agency began the project with a heavily digital, tech-driven direction. Futuristic typography, cold and system-like. But Greenflag isn't about technology. It's about people shut out by it. The challenge was to reset the art direction toward humanity, without losing the tech-era tension that caused the problem in the first place.",{"type":20,"src":21,"width":22,"height":23},"image","\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-cover.webp",2160,1440,"Welcome to Greenflag visual identity by Andrey Ubeyvolk—a cinematic, human-first identity for people shut out by technology.","md",[27,35,40,45,54,58,66,70,74,78,82,86,93,97,104,108,115,119,123,132],{"type":28,"item":29},"video",{"type":28,"src":30,"width":31,"height":32,"player":33,"note":34},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-01.mp4",1916,1080,"bare","All characters generated with AI",{"type":36,"item":37},"wide",{"type":20,"src":38,"width":22,"height":23,"alt":39},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-02.webp","Three Instagram post mockups for Greenflag, covering a ministry flag post, a population and spending-power stat card, and a \"4th largest nation\" headline portrait",{"type":28,"item":41},{"type":28,"src":42,"width":43,"height":32,"player":44},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-03.mp4",1920,"full",{"type":46,"items":47},"pair",[48,51],{"type":20,"src":49,"width":32,"height":23,"alt":50},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-04.webp","Greenflag Permanent Resident ID card mockup for Sareea Masood, featuring her photo, a QR code, and a barcode",{"type":20,"src":52,"width":32,"height":23,"alt":53},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-05.webp","Poster reading \"Be First to Explore This Nation-Sized Opportunity\" over five smiling young people huddled together, with a QR code",{"type":36,"item":55},{"type":20,"src":56,"width":22,"height":23,"alt":57},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-06.webp","Infographic of nested circles narrowing from the 8.1 billion global population down to the 627.3 million people struggling with digital-service access",{"type":46,"items":59},[60,63],{"type":20,"src":61,"width":32,"height":23,"alt":62},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-07.webp","Stacked mockups of the \"Greenflag—A Nation-Sized Challenge of Digital Exclusion\" report cover, showing a glowing tower platform at sea",{"type":20,"src":64,"width":32,"height":23,"alt":65},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-08.webp","Instagram infographic breaking down digital exclusion into ID problems, digital literacy, country of origin, and physical appearance changes, each with a population figure",{"type":36,"item":67},{"type":20,"src":68,"width":22,"height":23,"alt":69},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-09.webp","Two-page report spread titled \"The Human Impact,\" covering Zaarah's and Jesús's digital-exclusion stories with pixelated, anonymized portraits of each",{"type":36,"item":71},{"type":20,"src":72,"width":22,"height":23,"alt":73},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-10.webp","Cinematic close-up of an older woman lit from below under the headline \"People-Friendly Future\" and the line \"You won't find Greenflag on any map\"",{"type":36,"item":75},{"type":20,"src":76,"width":22,"height":23,"alt":77},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-11.webp","Three presentation panels—a 627M-inhabitants stat card, a dotted outline map of Greenflag, and a \"Welcome to Greenflag\" poster with the tower-at-sea image",{"type":36,"item":79},{"type":20,"src":80,"width":22,"height":23,"alt":81},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-12.webp","Subway station billboard for \"Welcome to Greenflag, People-Friendly Future,\" showing the glowing tower-at-sea image and a Watch the Film button",{"type":36,"item":83},{"type":20,"src":84,"width":22,"height":23,"alt":85},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-13.webp","Cinematic still of a laughing person with braided hair and a hoop earring under the headline \"Sumsub, the name behind the nation\"",{"type":46,"items":87},[88,91],{"type":20,"src":89,"width":32,"height":23,"alt":90},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-14.webp","Stat card contrasting a $10.76 trillion digital economy in 2028 with the $2.46 trillion, 23%, left excluded",{"type":28,"src":92,"width":32,"height":23,"player":33},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-15.mp4",{"type":36,"item":94},{"type":20,"src":95,"width":22,"height":23,"alt":96},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-16.webp","Research methodology spread pairing a warm photo of a woman laughing on the phone with a Data Sources list citing the World Bank, UNESCO, and ITU",{"type":46,"items":98},[99,102],{"type":20,"src":100,"width":32,"height":23,"alt":101},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-17.webp","Phone mockup of the Greenflag homepage, a tower-at-sea hero image under the headline \"Welcome to Greenflag\" and a Watch the Film button",{"type":28,"src":103,"width":32,"height":23,"player":33},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-18.mp4",{"type":28,"item":105},{"type":28,"src":106,"width":107,"height":32,"player":33},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-19.mp4",1650,{"type":46,"items":109},[110,112],{"type":28,"src":111,"width":32,"height":23,"player":33},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-20.mp4",{"type":20,"src":113,"width":32,"height":23,"alt":114},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-21.webp","Film still of \"You Won't Find Greenflag\" breaking into scattered pixels over a dark world map and ocean",{"type":36,"item":116},{"type":20,"src":117,"width":22,"height":23,"alt":118},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-22.webp","Bar chart splitting Greenflag's 627M inhabitants into ID problems, digital literacy, appearance changes, and country of origin, next to a €6.87 trillion digital-commerce stat",{"type":36,"item":120},{"type":20,"src":121,"width":22,"height":23,"alt":122},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-23.webp","Speaker walking across a conference stage in an ornate hall, a giant screen behind him reading \"27,000,000 Digitally Excluded people\" over a portrait",{"type":46,"items":124},[125,128],{"type":20,"src":126,"width":32,"height":23,"alt":127},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-24.webp","Phone mockup of an Instagram ad for the Greenflag white paper, with a \"Welcome to Greenflag\" card above a Download button",{"type":20,"src":129,"width":32,"height":23,"alt":130,"note":131},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-25.webp","Close, warmly lit profile portrait of an older man under the headline \"The Human Impact\"","High realism and quality of AI photography",{"type":28,"item":133},{"type":28,"src":134,"width":43,"height":32,"player":33,"note":135},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-26.mp4","This footage was shot in real life, without AI",{"src":137,"width":138,"height":138},"\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-kv.webp",206,{"body":140},{"type":141,"value":142,"toc":143},"minimark",[],{"title":144,"searchDepth":145,"depth":145,"links":146},"",2,[],"inhouse","greenflag","We shifted the typography toward a cinematic register, inspired by film title sequences, built around our signature mint accent. Photography turned toward real people: warm, atmospheric, grain-textured, emotionally direct. Pixelation, infographic elements, and hard-edged plaques stayed in the system—small reminders of the technology at the heart of the conflict. Video production was handled by an external studio, while we led identity, website, and campaign communications, blending real footage with AI-generated visuals to hit the vision fast and without extra production cost. The result: a human story told through the exact language that once excluded it—and a project that went on to win multiple international creative awards.","projects\u002Fgreenflag","\u002Fassets\u002Finhouse\u002Fgreenflag\u002Fgreenflag-project-images.zip","fhf2v_-0XRpBmvMl1lN7ju_EWjX4peRL2vWYP_HX7EU",1792688396752]