[{"data":1,"prerenderedAt":178},["ShallowReactive",2],{"inhouse-igaming":3},{"id":4,"title":5,"about":6,"cardPreview":7,"challenge":18,"cover":19,"description":24,"extension":25,"gallery":26,"kv":160,"meta":164,"section":172,"slug":173,"solution":174,"stem":175,"zipUrl":176,"__hash__":177},"project\u002Fprojects\u002Figaming.md","iGaming system","In iGaming, onboarding speed directly impacts conversion, while every verification error can lead to financial and regulatory risks. For Sumsub iGaming, we created a visual identity that combines trust and compliance with the energy, speed, and culture of modern gaming. Instead of following the conventional B2B fintech aesthetic, the brand received a bold visual language that stands out in the industry and speaks the audience's language.",[8,12,14,16],{"src":9,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-12-preview.webp",480,640,{"src":13,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-02-preview.webp",{"src":15,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-11-preview.webp",{"src":17,"width":10,"height":11},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-03-preview.webp","In a category where most KYC and Fraud Prevention brands look alike, Sumsub iGaming needed a distinctive visual identity. At the same time, the project already had a recognizable asset: 3D cubes had been used across campaigns, reports, and events, but more as standalone illustrations than as part of a cohesive system. The challenge was to preserve that recognition, transform it into a scalable identity, and prove that security can look just as fast, bold, and exciting as the iGaming industry itself.",{"type":20,"src":21,"width":22,"height":23},"image","\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-cover.webp",2160,1440,"Sumsub iGaming visual identity by Andrey Ubeyvolk—trust and compliance combined with the energy, speed, and culture of modern gaming.","md",[27,32,39,49,53,57,65,69,74,78,87,91,95,99,107,111,119,123,130,134,141,145,152,156],{"type":28,"item":29},"wide",{"type":20,"src":30,"width":22,"height":23,"alt":31},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-01.webp","Key visual reading \"Know Your Player\" with a glowing glass die centered between the words, violet-to-black gradient background",{"type":33,"item":34},"video",{"type":33,"src":35,"width":36,"height":37,"player":38},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-video.mp4",1920,1080,"full",{"type":40,"items":41},"pair",[42,46],{"type":20,"src":43,"width":37,"height":23,"alt":44,"note":45},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-02.webp","Teal and magenta 3D render of a glass die rolling through a metallic ring, dark gradient background","All objects generated with AI",{"type":20,"src":47,"width":37,"height":23,"alt":48},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-03.webp","Instagram post mockup for Sumsub reading \"One solution for player checks in any country,\" woman in a light hoodie holding a tablet under teal and purple lighting",{"type":28,"item":50},{"type":20,"src":51,"width":22,"height":23,"alt":52},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-04.webp","Brand color palette swatches—Mint, Magenta, Toxic, Orange, Violet, and Black—each labeled with hex, CMYK, and Pantone values",{"type":28,"item":54},{"type":20,"src":55,"width":22,"height":23,"alt":56},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-05.webp","Browser mockup of the \"Sumsub's iGaming Fraud prevention solution\" landing page, with a 3D glass game-controller key visual",{"type":40,"items":58},[59,62],{"type":20,"src":60,"width":37,"height":23,"alt":61},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-06.webp","Four \"iGaming AI Forum\" event wristbands in green, magenta, lime, and orange gradients, each printed with the glass cube mark",{"type":20,"src":63,"width":37,"height":23,"alt":64},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-07.webp","Nighttime building-corner billboard with \"Play\" and \"Secure\" screens, showing a woman and a man each lit in neon gaming colors",{"type":28,"item":66},{"type":20,"src":67,"width":22,"height":23,"alt":68},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-08.webp","Conference stage screen reading \"4.55 m... Benefits PV\" beside a 3D render of a folding stack of hundred-dollar bills",{"type":28,"item":70},{"type":20,"src":71,"width":22,"height":23,"alt":72,"note":73},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-09.webp","AI-generated portrait of a woman in a holographic teal jacket checking her phone, \"Trust First\" headline on a magenta background","Consistent AI-generated character style",{"type":28,"item":75},{"type":20,"src":76,"width":22,"height":23,"alt":77},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-10.webp","Bitspire KYC dashboard showing an approved applicant's transaction history next to a mobile crypto-withdrawal screen",{"type":40,"items":79},[80,83],{"type":20,"src":81,"width":37,"height":23,"alt":82},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-11.webp","Outdoor digital kiosk ad reading \"Real Players Only\" above a hooded man checking his phone under teal light",{"type":33,"src":84,"width":37,"height":23,"player":85,"note":86},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-cube2.mp4","bare","3D cubes and animation created with AI",{"type":28,"item":88},{"type":20,"src":89,"width":22,"height":23,"alt":90},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-13.webp","Extreme close-up of a tablet's edge showing the glass cube key visual on an iGaming landing page",{"type":28,"item":92},{"type":20,"src":93,"width":22,"height":23,"alt":94},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-14.webp","3D render of a folding stack of hundred-dollar bills behind bold \"AML\" lettering, dark-to-purple gradient background",{"type":28,"item":96},{"type":20,"src":97,"width":22,"height":23,"alt":98},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-15.webp","LinkedIn-style event card reading \"Meet me at UK iGaming conf 2026, Stand #PB1-56,\" portrait of Andrey Ubeyvolk, Art Director",{"type":40,"items":100},[101,104],{"type":20,"src":102,"width":37,"height":23,"alt":103},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-16.webp","Conference stage screen reading \"Verify\" beside a glowing 3D glass cube, audience seated in silhouette",{"type":20,"src":105,"width":37,"height":23,"alt":106},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-17.webp","Sumsub iGaming event lanyard badge with a neon cube-and-dice graphic, reading \"GUEST, Jason Robins, CEO DraftKings\"",{"type":28,"item":108},{"type":20,"src":109,"width":22,"height":23,"alt":110},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-18.webp","Phone screen showing a Sumsub story reading \"Rules set. Fraud blocked.\" over a fraud-detection dashboard with anomaly scores and matched rules",{"type":40,"items":112},[113,116],{"type":20,"src":114,"width":37,"height":23,"alt":115},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-19.webp","Attendees silhouetted before a large screen reading \"Verify players in under 20 seconds,\" with a liveness-check phone mockup",{"type":20,"src":117,"width":37,"height":23,"alt":118},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-20.webp","Conference fireside chat on stage beneath a giant screen showing glowing 3D slot-machine reels lined up on sevens",{"type":28,"item":120},{"type":20,"src":121,"width":22,"height":23,"alt":122},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-21.webp","Bitspire KYC dashboard showing an applicant's UK driving licence review next to a mobile document-scan screen",{"type":40,"items":124},[125,127],{"type":33,"src":126,"width":37,"height":23,"player":85,"note":86},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-cube1.mp4",{"type":20,"src":128,"width":37,"height":23,"alt":129},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-12.webp","Stacked covers of \"The iGaming Identity and Compliance Report 2026\" featuring the glass cube key visual",{"type":28,"item":131},{"type":20,"src":132,"width":22,"height":23,"alt":133},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-23.webp","Phone screen showing a failed verification state reading \"Unfortunately, we couldn't verify you\"",{"type":40,"items":135},[136,138],{"type":33,"src":137,"width":37,"height":23,"player":85},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-scroll-1.mp4",{"type":20,"src":139,"width":37,"height":23,"alt":140},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-24.webp","Dashboard cards comparing honest-player and fraudster activity hours, a bar chart of fraud rates doubling from 2023 to Q1 2025, and AI-generated-fraud survey results",{"type":28,"item":142},{"type":20,"src":143,"width":22,"height":23,"alt":144},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-26.webp","German national ID card beside a phone running a liveness check with an \"18+\" age-verified badge",{"type":40,"items":146},[147,150],{"type":20,"src":148,"width":37,"height":23,"alt":149},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-28.webp","Outdoor digital totem ad reading \"Protect every bet,\" woman taking a selfie beside a \"Try Sumsub now\" button",{"type":33,"src":151,"width":37,"height":23,"player":85},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-scroll-2.mp4",{"type":28,"item":153},{"type":20,"src":154,"width":22,"height":23,"alt":155},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-29.webp","Three stacked banners inviting visitors to Sumsub's stand at UK iGaming conferences—The Brewery, ExCeL London, and QEII Centre",{"type":28,"item":157},{"type":20,"src":158,"width":22,"height":23,"alt":159},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-30.webp","AI-generated portrait of a bald woman in a light hoodie holding a tablet under teal and purple lighting",{"src":161,"width":162,"height":163},"\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-kv.webp",246,257,{"body":165},{"type":166,"value":167,"toc":168},"minimark",[],{"title":169,"searchDepth":170,"depth":170,"links":171},"",2,[],"inhouse","igaming","We preserved the brand's strongest visual asset and turned it into the foundation of the entire identity. A single 3D cube became the core key visual, evolving with each context through changes in content, surrounding environment, color accents, and composition while maintaining a recognizable structure. Around it, we built a flexible design system of tech-inspired gradients, expressive typography, product interfaces, and dynamic layouts. We also added a bold, futuristic, colorful photo style, fully AI-generated—quick concepting via Midjourney prompts and moodboards, refined for realism with Enhancor when needed. The result is a brand that remains consistent while offering virtually limitless creative flexibility.","projects\u002Figaming","\u002Fassets\u002Finhouse\u002Figaming\u002Figaming-project-images.zip","Te918PMmLrv2VlX0su35t9-Q4tGBmvU248ky15z03sQ",1792688396750]