Approach
Meaning before design. I go deep into every project to find the idea worth expressing—and turn it into a clear visual direction, story, and system.
My superpower is range—a vast visual library, strong visual judgment, and the ability to move between the big picture and the smallest detail without losing coherence.
I use AI, code, and whatever else works to make creative work faster, simpler, and more accessible—without lowering the quality bar.
Focus
Finding the core idea, meaning and visual territory before design begins.
Turning creative direction into a coherent visual system across digital, physical and marketing touchpoints.
Specific, considered visual work created within an existing brand—from campaigns, editorial and reports to banners, merchandise and other high-impact assets.
An outside perspective on what works, what doesn't, and why—with a clear direction for improving the visual system, creative process, or AI workflow.
Creative team direction
Setting creative direction, raising the quality bar, and helping designers grow through clear feedback, thoughtful critique, and a shared sense of where the work can go.
I bring structure to the creative process, connect ideas with execution, and help teams work with more confidence, consistency, and ambition.
Experience
Open to
In-house, full-time—leading design inside a team. Or as a guest expert—for a specific brief, project, or rebranding.
I'm especially effective in early-stage teams building something new, where there's enough freedom to shape the visual direction from the ground up.